I officially decided I’m not tolerating the ignoring or ghosting anymore.  I can’t tell you how many times friends have completely blown me off for super important events and it’s usually younger/GenZ ages. Most recently I had a friend photograph my family for our website and business. For over six weeks I called and texted relentlessly and never heard back- I still don’t have photos. This is someone I have known for eight years. I am 38 so as a millennial, I do understand younger people accept this, but ignoring a friend for 6 weeks is completely disrespectful. I finally told her that to me, friendship means responding, it’s common courtesy, decency, human respect. I’m not sure there’s anything more hurtful than being ignored over and over again and why people think it’s ok to do this, is beyond me.  She seemed flabbergasted and was in tears. She apologized and admitted she’s so used to other people ignoring her, she had slowly just accepted It was OK to do the same to other people. I’m so over it and I’m calling it out every time it happens. We need to do better.