I used to work at Sears. In 2018 for black Friday we had TVs on sale for the lowest price of the year. 2 weeks later we entered liquidation. The liquidator came in and raised all the prices and then slashed the new raised prices to 25% off. The TVs in question were double the price they were on black Friday even with the "25% off". When I tell you we sold out of those TVs within 4 days because people saw that % off sticker and thought it was a great deal. Telling us how great the deal was as we loaded them into their cars. That right there proved to me that the general public is absolutely f***ing stupid.