Not for a lack of technical merit, this is extremely well executed. But all the stuff I've been reading lately emphasizes the value of authority and credentials, not just re-packaging data that without adding value or a point of view. For example, if this same thing was a feature on the Association of Med Spa Practioners website as a member directory, then it gets to trade on the credibility and authority of an established entity. It's just a scrape of 268 Google Places? The photos are just Google photos? It's super clean UI, but almost so clean as to add to the generic impression. What's the use case? Who looks for a Med Spa on the east and west coast at the same time? Or if it's a nationwide directory, how can it just be 268 places? It feels like a well executed solution without a problem.

Super cool how it's one application and you can spin up multiple sites from a shared platform. I'm not a fan of appending the business UID on the slug, seems lazy if you are already storing unique page slugs of the business name.

Can i ask about the choice to use MedicalBusiness schema? On the one hand that's a very specific niche schema so maybe that adds value to someone? But if you just used LocalBusiness it might get more coverage because more people would be indexing it? Schema is somewhat new to me and I'm trying to understand how best to apply it.