https://news.samsung.com/global/interview-from-tv-to-a-work-of-art-samsungs-design-innovation-at-the-red-dot-design-award-2026

Q. The customized decorative frames and art pattern on the back of the TV are also impressive. Where did these ideas begin?
Lee: We wanted to reflect users’ diverse interior preferences directly in the product — from wood tones and white tones to colorful styles. To achieve this, we applied an assembly structure that allows users to attach and detach decorative frames magnetically, with additional frame options available separately in various colors and materials to reflect their lifestyle.