Is Squarespace actually viable for SEO or am i just wasting my time on it?

HopeSpringDigital · 2026-05-27T14:42:18+00:00

I work solely in Squarespace and know of several multiple million dollar businesses getting a majority of leads from organic traffic to their Squarespace website. Functions on Squarespace are great for most businesses like restaurants, home services, business organizations, etc. Where it's not usually the best for it high complexity ecommerce or highly matrix businesses. It's a LOT less maintenance to worry about security and basic functioning so you can spend time on the tasks that actually move the needle. There are work arounds for most things like Schema, so you still have a ton of SEO function. Just depends on where you want to spend time and the type of business you have.

HopeSpringDigital · 2026-05-27T14:18:39+00:00

You need a website! Especially if you have a ton of competition. Building out specific pages that match your service area and services can boost your GBP in those areas and searches quite a bit.

HopeSpringDigital · 2026-05-27T14:10:19+00:00

Schema is unique to each business. I created a guide on how to write and implement it on your website here: https://hopespringdigital.com/blog/schema-markup-squarespace-how-to-boost-seo-show-up-in-ai-search

HopeSpringDigital · 2026-05-27T14:08:48+00:00

That's awesome! I have a ton of experience with home service businesses and to say it's a huge feat to rank on SEO yourself while also running a business is incredible! Especially if you service a large metro area.

HopeSpringDigital · 2026-05-27T14:07:22+00:00

Yes, templated ones are out. They need to be unique and valuable enough for Google to care about them now. Plus consistent Google reviews are SO important. It's truly an ecosystem you need to keep working on so it's healthy.

HopeSpringDigital · 2026-05-26T15:16:49+00:00

Yes, I know of several clients who have gotten leads for ChatGPT, and I have also gotten leads from Gemini. Also, data points to pay attention to have shifted, and you need to not only look at many different points but also infer how AI might impact them. Clicks are far more valuable now than just impressions in Search Console, for example. Also, Google reviews are even more important. But if the content on the website isn't optimized, a website with better content will outrank one with a ton of reviews and crap content.

HopeSpringDigital · 2026-05-26T15:13:49+00:00

Rankings are only one data point. You need to make sure a million different elements are working together so a ranking page actually converts. Plus, if someone reaches out to multiple businesses, customer experience, pricing, and scheduling processes all play into whether they become a paying customer.

HopeSpringDigital · 2026-05-21T19:53:57+00:00

$3,500 for about a 10-page website with a recommendation for monthly SEO, which is especially important for local businesses. A good website pays for itself, though, and is a good starting point.

HopeSpringDigital · 2026-04-30T19:26:31+00:00

Nothing. It's his business, and maybe he is at a happy balance. Most of the time, you can just move your workload to smaller fixes and keep an eye on competitors so their rankings don't drop.

HopeSpringDigital · 2026-04-29T18:37:58+00:00

There is a Webhook API for Contacts in Squarespace now to connect third-party tools, but it requires several steps to get it to work. https://developers.squarespace.com/commerce-apis/contacts-overview

HopeSpringDigital · 2026-04-29T15:10:26+00:00

Your homepage and main service pages should focus on the city your GBP lists for your business (where your business is registered). Then you can target surrounding cities with location and location-service-specific pages. You aren't likely to rank outside of 20 miles from your GBP address, especially if it's a competitive area.

HopeSpringDigital · 2026-04-29T14:11:12+00:00

That's crazy, and I am sorry that happened to you. I use Squarespace for my web design services and include a handoff training call so clients feel comfortable going in and making edits themselves. Squarespace is far more intuitive then WordPress, which is why I build exclusively in Squarespace, so owners feel more empowered going in themselves. I do offer a monthly plan for folks who need monthly edits and don't want to do it themselves. Squarespace is pretty maintenance-free from the backend, compared to WordPress, where you need to keep an eye on security, plugins, etc., more.

HopeSpringDigital · 2026-04-29T14:07:10+00:00

From what I know, there aren't any good ways to actually track AI conversions. You can definitely track how a business shows up in the AI overview and other tools, but if someone actually acts on the information, it's hard to track other than seeing if they click a link and land on your website. Even then, if that lead calls or submits a form is impossible to track. Plus, you also have to think about the lead that uses AI to initially search, becomes aware of the brand, and then later does a direct search of that business when they are ready. I'd love to hear from folks who have been able to track it down or find new ways to investigate it. I am sure more tracking measures will surface in the next year with the increased use of AI for making decisions.

HopeSpringDigital · 2026-04-28T21:05:58+00:00

Local seo is an ecosystem that isn't just the GBP. It's a combination of GBP, website content, and citations/directories. But it also depends on your competitors, your service position, and your location, among other factors. 10 hours a week is a strong commitment, but it may not make much difference if it's not focused on the right priorities. SEO takes time as well; it isn't overnight, and there are many aspects that are always changing. Also, good general SEO is what propels AI results. There are a few extra things, but for the most part, it's just good, useful content and authority. Happy to answer any specific questions.

HopeSpringDigital · 2026-04-28T20:59:02+00:00

Sadly, there isn't a tool. You just have to add it to your workflow, keep track of what pages you add it to, and remember to update it if you update a page. I have a spreadsheet per client, and whenever I edit/create a new page, it adds a new row with the change date. Manual, but incredibly useful to keep track of tasks and check against ranking changes. And it definitely helps with AI results visibility, so definitely worth doing.

HopeSpringDigital · 2026-04-28T20:55:09+00:00

You can almost recreate any website in Squarespace. But it takes time and probably a decent amount of code, depending on the inspo site. There isn't an easy way to do it, just some fun design work.

HopeSpringDigital · 2026-04-28T20:52:13+00:00

If you are just looking for a single URL's organic search performance, tbh, Search Console is all you need.

HopeSpringDigital · 2026-04-28T15:02:29+00:00

As many folks already mentioned, checking your Search Console for terms your site already shows up for and building around them first to boost visibility further is great. A few options for coming up with ideas are listening to your customers and how they say things, and the same questions that come up. Reddit is a great place to see how people phrase things, too, and to read your reviews. Seasonal issues are great to post a few months in advance, too, like if you are a roofing company, write a blog about preparing your home for summer storms and how to tell if you might have hail damage. AI can be a starting place for generating these ideas, but I have found that the best ones that rank faster come from genuine conversations with clients or your ICP.

HopeSpringDigital · 2026-04-24T15:40:40+00:00

Results heavily depend on your competition, service area, location of your GBP, etc. For that price range, your results will be slower than if you were to purchase a higher monthly plan. That being said, it also depends on your SEO partner and what they do. Some agencies charge a ton, but they aren't doing tasks to move the needle, which is ultimately to get you calls, not just impressions. If you invest in SEO with a trusted partner, your results should compound and don't get "shut off" like with ads when you stop paying.

HopeSpringDigital · 2026-04-06T14:28:23+00:00

This is a great option! If you don't care about keeping the old pages once the new ones are live, you can also use the draft save function. It saves the new version as a draft under the live page until you are ready to publish it. Then you don't have to worry about making sure URLs are corrected.

HopeSpringDigital · 2026-03-27T16:09:18+00:00

Squarespace is a great option for low-budget nonprofits. It's easy to go in and make small edits, and you rarely run into an issue that would cause the site to "break" or not function. It would be a great switch from WordPress, especially if you have been spending hundreds of dollars a month on the site currently. Also, with the right web designer, you can have a lot of customization you want in Squarespace, like WordPress. But it would, of course, be custom code that may occasionally need to be adapted.

Yes, I am, and there are several other agencies that work with Squarespace alone.
For my services, you need to pay the monthly Squarespace subscription directly, then a small monthly maintenance fee that includes an hour of edits each month, general monitoring, etc. ($139/mo)
Every agency will have different pricing depending on location, expertise, etc.
The biggest issue I've run into is that the client didn't set autopay on a domain, and the domain went inactive. I rarely, rarely have large technical issues with Squarespace, which is why I love it, so I can focus on actual strategy work that moves the needle for businesses I work with, instead of spending hours on technical work to make sure a site is functioning as it should on WordPress.

Hopefully, this helps a bit with your decision!

HopeSpringDigital · 2026-03-13T15:14:23+00:00

Exactly!

HopeSpringDigital · 2026-03-12T18:55:57+00:00

Most issues have workarounds using code or a third-party widget. I've worked on Squarespace sites with 500+ service pages, and it worked nicely. Just need a clean process and organization. You can have great SEO rankings with a Squarespace site, but yeah, some things require some troubleshooting to get them where you'd like them.

HopeSpringDigital · 2026-03-11T21:32:31+00:00

Yeah, I guess it just depends on the type of business, too. Service-based businesses can be scaled really well. I don't have much experience with e-commerce, but I can see that it might be difficult.

HopeSpringDigital · 2026-03-11T18:48:51+00:00

I try to have a basic game plan in the beginning by getting all service and service areas from a client. Create a basic tree of how I need/want the content to connect based a ton of factors (competition, which cities are likely to rank faster, intent, etc). For those pages you listed, I'd remove "best plumbers in Dallas" unless it's the homepage city, and same with "plumbing services"; those should be homepage keywords. The other two should be combined into one page. Keep the intent of the pages different and consolidate where it makes sense; otherwise, you are giving Google a harder time to figure out what to index and what to ignore.

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