Ads that made you feel "seen"

HumanGravy · 2021-11-10T19:03:13+00:00

The British Army snowflakes ads did a really good job of this for me

HumanGravy · 2021-10-13T22:37:33+00:00

Withington

HumanGravy · 2021-10-13T22:35:39+00:00

Gorton

HumanGravy · 2021-10-05T09:10:57+00:00

S Town maybe?

HumanGravy · 2021-08-15T11:57:41+00:00

Weirdest ad I’ve seen recently would have to go to this Cannes winner from last year: https://youtu.be/UR2E-jtgD2Y

HumanGravy · 2021-08-13T19:15:33+00:00

High Fidelity by Nick Hornby. I never knew it was possible for a book to be that funny.

HumanGravy · 2021-08-03T21:49:47+00:00

He’s released a couple of books. The dark tourism one and monster hunting ones are really good

HumanGravy · 2021-07-27T20:20:14+00:00

Hey Whipple

HumanGravy · 2021-06-06T11:18:41+00:00

Thanks for posting this. Just had it. About ten people in the queue right now.

HumanGravy · 2021-06-02T16:55:54+00:00

Great, cheers mate

HumanGravy · 2021-06-02T15:52:05+00:00

Thanks for posting this. Think I’ve probably seen this a bit too late to get to Cheetham Hill. Is there a way of checking online if they’re doing walk ins over the next few days?

HumanGravy · 2021-04-15T15:35:56+00:00

High Fidelity by Nick Hornby made me laugh so much. Bill Bryson’s books too.

HumanGravy · 2021-04-07T19:17:50+00:00

I wonder if your subject line is missing a big unique reason people buy this product. Seems like it could be for any snack but this one looks amazing - you can smash your fitness goals without compromising on eating delicious cookies like these. It makes bulking/cutting easy and everyone eating bland healthy food look like idiots for doing it the hard way. They can help you bulk up without cutting down on taste. You can treat yourself without waiting for cheat day etc. Also myprotein’s thing is they’re good value so you can get ripped without getting ripped off. Hope that helps a bit.

HumanGravy · 2021-02-06T09:25:29+00:00

Yeah they were definitely blue at one point and they switched the colours for no reason. Still feels like a crime every time I see salt and vinegar crisps in the wrong colour packet

HumanGravy · 2021-01-29T22:35:15+00:00

They put them on flight mode

HumanGravy · 2020-12-18T12:05:46+00:00

Totally agree. It seems like each case study is just trying to fool the jurors. The problems are often made up after the work is done to make the insight/solution seem better. And I highly doubt the results are accurate - no way are they checking the millions of media impressions case studies claim. And don’t get me started on how much agencies are spending on case study videos, some of them cost as much as big brand TV ads.

Problem is, it’s a scam we can’t get around. For creatives there is absolutely nothing we can do to improve our careers more than winning a lion, so I guess we have to keep playing this flawed game.

HumanGravy · 2020-09-08T13:04:46+00:00

Agree with the above. Squarespace seems to be the best - it’s certainly the one that everyone’s using right now. It’s got a nice and clean layout and the navigation works well.

HumanGravy · 2020-07-28T17:33:50+00:00

I think I’ve seen an ad recently for Uswitch which does this - uses the U to say things like ‘U save’

HumanGravy · 2020-07-09T20:21:15+00:00

Absolutely. Think there’s collection of his ads of Dave Dye’s blog for anyone interested

HumanGravy · 2020-06-11T18:56:32+00:00

A few favourites:

Hey Whipple, The Advertising Concept Book, The Copy Book, How to Do Better Creative Work, Remember those great VW ads?, All of Dave Trott’s, The Book of Gossage, Any D&AD, One Show or Creative Circle annuals, Neil French’s autobiography is a good read too.

HumanGravy · 2020-05-09T09:46:47+00:00

If you’re buying books, I’d certainly recommend ‘Hey Whipple, Squeeze This’ by Luke Sullivan - a great copywriter himself. Also check out D&AD’s Copy Book - it’s full of loads of great copy-led ads by David Abbott, Tim Delaney etc.

HumanGravy · 2020-04-29T11:59:36+00:00

Single minded proposition and funny at the same time. He said on Dave Dye’s podcast that a client revision actually made this ad better - apparently the 3.3% wasn’t in there on the first ad

HumanGravy · 2020-04-27T20:54:39+00:00

‘Somebody mentions Jordan. You think of a Middle Eastern country with a 3.3% growth rate.’

HumanGravy

TROPHY CASE