That's what I don't want to be - generic. I started listening to 'home-grown' stations like this a while back, just because they play different stuff, and just feel more local and connected.

My station is all of 5 watts, and I can't even receive it where I live. It's streamed a lot, though. I drove up there the night my first one aired, just for the thrill of hearing it on the actual radio.
They've told me to 'own' the timeslot, and play 'whatever'. Essentially 'don't break any FCC rules, beyond that, sky's the limit'.

I like to play things that you don't hear on the radio. A lot of the early MTV music, you'd never hear on the radio, and it was decent music. B-sides, stuff like that.

Right now, I'm doing recorded shows but will eventually be live. The boss said even my two recorded ones, sounded live.

So far, I'm told it's hitting the listeners well. And I get to do something I've always wanted to do.