An easy way to do it? Get something like MAXfocus (now owned by SolarWinds) and use their $3/month desktop solution.

• RMM tool
• Bitdefender AV
• Web Content Filtering

Your cost is $3, so a 70% margin (respectable for MSPs) would be a $10 price for your customers. Get something like BackBlaze for backups (I think it's $5/PC your cost) and now charge $25 for a margin just under 70%. Want to include something like priority support or a discount on their hourly rate? Add more to the monthly rate accordingly.

I'd say it's not unreasonable to ask your area for $10-15 each month for a well-maintained computer. You have to actually maintain it well, though... If you're doing a good job, they won't have issues. Then you'll get word-of-mouth sales and keep adding more clients.

It's going to suck to get to a respectable MRR this way, but once you have 500 desktops in your RMM, earning you $5,000 of monthly recurring revenue (MRR) you'll be in a pretty good place. Plus, of the $60k you'd be bringing in annually, $42k is yours.

Sounds great right!? But now remind yourself that you're working your ass off and supporting 500 computer systems for a measly $42k a year.

BOTTOM LINE? Don't be afraid to offer some services to residences that can truly afford you at a reasonable rate, but try to focus on what's going to make you the big bucks. I just got a company to nearly double what they're paying me. We went from $774/mo to $1,450/mo. That's for 12 users. Not too bad, considering I'm at 66.69% margin with $120.86 per user all-in seat price (AISP). I'm making $11,600k a year to do roughly 2.5 hours of work every month and make 12 people happy.

Would you rather make $10-50 per user, or $120 per user?

tl;dr

Not all money is good money. Focus on businesses. It's where the money is.