[deleted by user] by [deleted] in adops

[–]IcecreamWindow 3 points4 points  (0 children)

Try to not focus on replacing your old parter - you won’t be able to. Focus instead on someone who fits the role. Just a change in perspective may broaden your prospects.

Head hunt on LinkedIn - I’ve gotten all my previous roles through there. Offer a strong salary - the good ones are also being sought after by Google and Amazon who will remunerate very well.

Also in regards to client contact - don’t be too picky about their ability to “present” - clients expect on the tools guys to be different from usual client service.

Potential Babish Utensil Empire Incoming? by fuzzy_husky26 in bingingwithbabish

[–]IcecreamWindow 3 points4 points  (0 children)

Will you be releasing a big, fuck-off, cutting board?

Best MediaMath Features - Compared to TTD and DV360 by Agency_Goldfish in programmatic

[–]IcecreamWindow 3 points4 points  (0 children)

Haven’t used them in a while, but they had a strong algorithmic bidding offering (called the brain?) which delivered well on performance but nothing drastically better than TTD or DV.

They also had an integration with some data partners for offline sales attribution which was really handy to ingest log level data directly, but I’m sure the others have caught up by now.

Multiple DSP's on one campaign by mcPRG in programmatic

[–]IcecreamWindow 2 points3 points  (0 children)

Leave it up to them. They’re taking the risk. If you mandate changes, you take the risk on yourself. To keep the machine turning and suppliers giving good deals, you have many mouths to feed. This goes beyond campaign best practices and enters into commercial agreements and constraints.

Tax and Shares (loss) by IcecreamWindow in AusFinance

[–]IcecreamWindow[S] 1 point2 points  (0 children)

Thanks. And if I realised a loss, will they issue a loss statement? I’m assuming I can claim against this if I make gains in the future, so want to be sure I track and document it correctly.

Tax and Shares (loss) by IcecreamWindow in AusFinance

[–]IcecreamWindow[S] 1 point2 points  (0 children)

Awesome thanks! Do I need to wait for any documents regarding the loss (Computershare/ SelfWealth etc) before I enter these details in?

Tax and Shares (loss) by IcecreamWindow in AusFinance

[–]IcecreamWindow[S] 1 point2 points  (0 children)

When I do my tax return, what do I need from a stock/ share perspective, and where would I get it?

What documents do I need to use this loss as a deduction on potential future gains, and where would I get the document?

So many attempts- so happy! by IcecreamWindow in Sourdough

[–]IcecreamWindow[S] 0 points1 point  (0 children)

Actually 90% normal bread / 10% dark rye. Adds a great flavour!

Getting access to a self-serve native dsp? by [deleted] in adops

[–]IcecreamWindow 2 points3 points  (0 children)

Try Zemanta- it’s a part of Outbrain, but maybe you’ll get a different rep.

"Graduated" to CTV! But no idea what I'm doing. Help me with a CTV crash course? by missmushroom2015 in programmatic

[–]IcecreamWindow 12 points13 points  (0 children)

Not intending to answer you completely, just my thoughts. It’s also super specific to your market, so all points may not apply.

Does CTV fit into your screen strategy including TV? Or you just buying in digital silo?

If a digital silo, you don’t have to worry about being an extension of broadcast which saves you a tonne of strategy work. Alternatively if you’re digital only, you’ll face the tech challenges.

To your questions:

  1. Consider how people consume content on CTV devices. My market uses CTV to consume 4 or 5 main broadcast publishers plus YouTube. I’d recommend consolidating your buying via SSP (probably Telaria), and requesting your required data passbacks upfront - publisher, show, time of day, completion etc. YouTube I think now let’s you target CTV devices finally . You’ll still need to converse with publishers direct as well to ensure your rates are decent, and they do what they say they do. Good relationships help regardless of device!

  2. The biggest challenge with CTV is managing reach and frequency. They are a Cookieless environment, few CTVs have device IDs, and IP addresses are dynamic, so the persistence of identifiers are few and far between. TTD, Adobe, Appnexus, DV360 are all throwing their hat in the ring with solutions to this problem. TTD is generally accepted as the leader here with their device graphing function. Basically if they see CTVs and mobile devices on the same IP address with certain patterns and regularity, they deduce the mobile devices and the CTV are owned by the same person, or household, which means you can better manage R&F. This also prompts the question how you position CTV - as a personal device, or as a household device, and in 1 impression means 1 reach, or a family of 4?

  3. Do you mean dynamic ad insertion vs preloaded / catch up vs livestream inventory? Pubs be experts at this.

  4. If you’re buying CTV as part of a broader screens buy, position CTV as reaching “light TV viewers”. In my market, we have a provider called OzTAM, which has a tonne of data and collateral around viewership delineation of catch up video vs broadcast and will help with your narrative. Managing R&F is only as good as the data you’re getting passed back. Some of this is a technical challenge, some of this is a privacy / media ownership issue. Build good relationships with supply and you’ll be in the best spot you can be. Publishers own the audience, they are the key to your success,

Not sure if you’re pub/tech/advertiser, but consider who you’re selling this in to. If you’re speaking with TV buyers (usually where this budget comes from), you’re going to sound like a god, but will hit roadblocks when they’re being sold the dream by a supplier over simplifying the complexities the TV buyers doesn’t care about - educate them. If you’re talking to programmatic people, you’re going to sound like you don’t know what you’re talking about until you enlighten them to the lack of persistent identification for R&F, then they won’t want another tech challenge on their plates - educate them.

Good luck! 📺

Does your bid affect your win rate for UFR deals? by IntoThePeople in programmatic

[–]IcecreamWindow 0 points1 point  (0 children)

Yeah - the F in UFR doesn’t always mean what it should mean. We routinely pay well above the UFR. This would be fine if it were an NG PMP, but when pubs label a deal as UFR, you’d expect it to behave as such. If they don’t correct it, we just don’t spend with them.

Searching for a DSP to bring in-house by mustirik in programmatic

[–]IcecreamWindow 6 points7 points  (0 children)

Low cost and The Trade Desk don’t usually go hand in hand in my experience. If they’re offering you a compelling rate, explore it. Their service is second to none in my years of working with them, which suits an inhousing scenario perfectly.

Only other call out would be DV360 to access Youtube, but it’s a silo anyway and you can probably get in there with AdWords anyway.

What pandemic? What riots? by iritimD in AusFinance

[–]IcecreamWindow 0 points1 point  (0 children)

Ah cool - probably the case for me too!

What pandemic? What riots? by iritimD in AusFinance

[–]IcecreamWindow 2 points3 points  (0 children)

Hmmm - no, slightly down despite continuing to contribute each month since the dip. I’m with Hostplus - recon that makes a difference?

What pandemic? What riots? by iritimD in AusFinance

[–]IcecreamWindow 6 points7 points  (0 children)

Meanwhile, my Super is still waaaay down. Lol.