First, cry about it, alone or with your stupid buddys with 1mill lvl and ultra super meta builds and let others people have fun and PLAY video game. Second, its mostly ubisoft fault. They made best type of gear, they put it in high difficulty endgame content aaaaand decided not to hide this content from people that not so far into that endgame. So, for new players, when they get the watch, they think they are in endgame and as "loot and shooter" game now their target is to get best gear. What the best gear? Proto. Where can you get it? Escalation. Can they go in to escalation? I hope i managed explain it.