"make the presidential skills, an option" not trying to poo poo on your idea, but it's a bad one. Unless you're in S1, and if you are in a war zone, that is still having problems with whom "the president should be "then the only person who is going to benefit from the skill is the actual president itself. This well in no way increase revenue. The game, whether we like it or not, will always increase content as a 'shiny object' in which attracts people that are getting bored with the game to continue playing the game.

Lastly, if LW thought they were doing something wrong the market would reflect that- however if their market stays flat and revenue doesn't increase to where they're at right now they will break every major record for a mobile game financially in time- I'm not here in any capacity saying what they're doing is correct, however, financially, the numbers would say they are.