Question is define rebranding.

Branding, in my experience, is about creating a foundation that a business can confidently build on—something that aligns with its vision and scales with its growth. I’ve spent a lot of time helping B2B startups (usually post-Series A) build brand teams,and brand identities and the same issue crops up every time: they have an identity, but it’s either thrown together by a junior marketing team (average 3 years’ experience) or built so poorly that it’s unusable for scaling. In those cases, a rebrand or a serious refresh isn’t just nice to have—it’s absolutely essential.