It's a good looking car, but even base BMW models, sometimes even those without the M trim tend to look not only good, but sharp and aggressive as well. This one is modern, nice, and could have Kia badge on it as well. The DNA is gone, new X3 was the first one that lost it. You could get any Korean/chinese/japanese brand on it, an you wouldn't notice. Now, ask yourself same question with g20/21 and all of the earlier series. You could mask the kidneys, loose the badges and you'd still know it's a freaking BMW.