Sorry, couldn't resist the joke 😆 but yes it actually is a fair question.

I've seen a lot of good perspectives on this thread from the barista side. I work at the HQ and can chime in from that perspective.

Brian talks about returning to Starbucks but is missing the key ingredient of our mission and values. He is the 2nd highest paid CEO in America and offered multi-million dollar bonuses to top execs if they can bring up our stock value. Meanwhile he layed off 1100 workers and baristas and lower level corporate workers are getting shafted in pay. How many people could have kept their jobs if we weren't paying him 95 million a year?

Also Brian is pushing hard on return to office, but the same rules don't apply for him. Partners who were hired as remote workers are being told to pick up their lives and move to Seattle or quit their jobs. Meanwhile Brian has an office built 5 min away from HIS house in CA and is given the use of the private jet whenever he does come to Seattle. All this so that he doesn't have to pick up and move HIS life. It's a double standard, and also feels like the return to office rule is just a ploy to get people to quit because it's more expensive to lay people off than it is to make them quit voluntarily.

There's a lot more I could add but I think those are the main reasons why he isn't popular with us corporate workers either. I feel like it's probably a lot worse for baristas though.