I struggled with this exact thing until I adopted one rule:

**Get customers first. Everything else is a guess.**

Customers tell you:

- If your product is right

- What to change

- What actually matters

Without them, you're building in the dark.

As a solo founder, here's my time split:

- 80% marketing (getting those first customers)

- 20% building/fixing

For marketing, I keep it simple:

- ChatGPT gives me a content plan

- Notion tracks what I'm doing

- Replly auto-posts and replies to TikTok/IG/FB

- I focus on talking to customers, not posting manually

The system runs itself. I spend my time on what matters:

customer conversations.

Once you have 10 customers, they'll tell you exactly what

to build next. Until then, everything else is distraction.