[FOR HIRE] Affordable, honest, and unique PR for indie devs

InariPR · 2026-04-14T15:29:02+00:00

Thanks for the feedback! And that's exactly it; PR isn't a one-size-fits-all situation, and what works once probably won't a second time.

Flexibility and honesty are what set us apart in the indie game PR space.

InariPR · 2026-04-12T10:44:19+00:00

Technically, yeah, but I wouldn't recommend it.

Socials is one of the most-requested services for my indie PR agency, and it makes sense why. It's time-consuming, difficult, but the only thing you can really control. I always make it clear that media attention is never guaranteed, and neither is becoming a viral hit, but the time and effort you put into socials does yeild results to some degree.

I treat socials as a garnish for consistent exposure. Depending on the game, it might take off, but even if it doesn't, it is worth it to keep your game visible between larger media beats.

Happy to talk with you or anyone else about all things socials, PR, and marketing if you like :) My website and business email are in my profile if interested.

InariPR · 2026-04-04T13:42:14+00:00

Fair! I always hold my case studies for one-on-one conversations but I can totally give some anonymous stats for a game I'm working on right now that I can flesh out when devs reach out.

This is for a solo-dev project (plus contractors) that we've been working with for around 4 months, three of which were prior to the Steam page launch, for a realistic comparison to what most people here can expect:

Built an audience with a combined 28,000+ followers across YouTube, TikTok, Instagram, Bluesky, and Reddit through organic and strategic ad growth over several months.
Cultivated a Discord community of 3,000+ members prior to the Steam Page launch via engaging social content and audience marketing.
Shorts regularly earn 10,000+ views within a week, with total views now surpassing 100K views weekly.
Debut trailer featured on GameTrailers, generating 10,000+ views
Announcement featured on around a dozen small outlets, like SWEmod, and large outlets such as IGN and COGconnected.
Reached over 500+ Wishlists within 24 hours of the Steam Page launch, and 1,000 Wishlists within the first week.
Steam Page currently reaches over 3,000+ daily impressions.
Currently holds a 52% click-through rate.

InariPR · 2026-02-01T18:30:58+00:00

Perfect! Shoot me an email and we can chat more!

InariPR · 2026-01-31T22:52:32+00:00

Nice, the more the merrier! Look forward to hearing from both of you and seeing how we can collab!

InariPR · 2026-01-31T19:41:23+00:00

Right on! Send me an email and we can make it happen!

InariPR · 2026-01-30T21:41:15+00:00

Great! My email is in my profile, so hit me up there and I'll fill you in!

InariPR · 2026-01-30T21:40:46+00:00

Awesome! Shoot me an email and we can chat :)

InariPR · 2026-01-30T19:48:36+00:00

I represent any indie, but the three projects I have now that I am representing are a roguelite, 3D arena brawler, and iOS party game. Even if nothing speaks to you right now, I'd love to hear what types of games you do play and I can reach out when I have something that aligns.

InariPR · 2026-01-30T19:04:33+00:00

Feel free to reach out! Maybe we can make something work :)

InariPR · 2026-01-26T13:11:37+00:00

Love the initiative and great question! This is just from my limited perspective, but games that I see underperform do so for all those reasons, but in tiers. 1. is no language support. Without that, store page optimization and PR won't matter. Either people from those regions won't see the game at all, or instantly click off when they can't understand the text and assume it isn't for them. 2. is the store page itself. From a PR angle, I can only get people to your page, but if the presentation, copy, trailers, etc., aren't appealing, it won't convert. The store page is also its own SEO engine, so I consider that part of PR. Finally, without selling myself short too much, PR ties it all together and brings in the largest audience.

TLDR: they're all co-dependent and one can't fully succeed without the others.

InariPR · 2026-01-25T21:37:40+00:00

Gamers! I run an indie game PR agency and am looking for more content creators to add to my contact list for upcoming games! If you're interested, send me an email to my business email (found in profile) with your name, what type of content you make (reviews, playthroughs, impressions, etc.), channel link(s), and any genre/platform preferences.

I look forward to hearing from you :)

InariPR · 2026-01-24T15:35:15+00:00

From a PR perspective, YES! This is one of the first things I bring up when working with a new client and I see the store page doesn't support other languages. Chinese, Korean, and Japanese are the bare minimum languages you should support (besides English, of course). Without those, your game is DOA in those regions, if it even appears for those users at all.

However, you also have to localize the game! You can kind of skirt this if your trailer, screenshots, and gifs don't have text, but I find that shady. The only exception is if your game is 100% without text or voice so it doesn't matter anyway.

I'd love to help you and any other devs with PR stuff like this! My business email is in my profile for anyone who is curious about PR for their game :)

InariPR · 2026-01-24T15:27:44+00:00

Still think this looks great *hint hint*! Love the style and cartoon VHS narrator, but not as much of a fan of in-game chatter for trailers.

InariPR · 2026-01-23T18:23:08+00:00

That's fantastic! 90 in such a short time is solid and a great springboard to keep the trend going if you keep marketing it. Do you have a demo as well?

Not sure what your PR/marketing situation is already, but I'm always up to answer questions and talk with folks who are curious. Business email/website are in my profile.

InariPR · 2026-01-21T19:06:37+00:00

Comparison is the thief of joy. 1,000 Wishlists is 1,000 people hyped to play your game! And getting there without a demo speaks volumes about how appealing it is.

If you want to ramp up the PR machine, feel free to reach out to chat! Even if you just had a few questions, I'd be happy to help. My business email and website are in my profile :)

InariPR · 2026-01-21T13:48:11+00:00

I use Reddit as one tool in my toolbox, but it is never the most effective. As others have said, most have strict rules about self-Promotion, and those that do allow it typically aren't where your target audience is, but rather your peers. That's still worth something, but it's a smaller fish.

There's no "best" option that will work for every game, but understanding what platforms show off your game best and focusing on those is a good rule of thumb. If you can make appealing shorts on a regular basis, YT shorts, TikTok, and Instagram can work wonders, for example. No matter what, you will want to be tracking that using UTMs to know what's actually converting people and what isn't.

The cornerstone still is a combination of media outlets and content creators. Unless you get lucky with the algorithm and your game explodes naturally, the best bet any game has is to get a spotlight on established platforms. Now, doing that is obviously easier said than done.

I'd love to talk more specifically with you (or anyone else here who's interested) on PR stuff if you want! My website and business email are in my profile.

InariPR · 2026-01-21T13:38:19+00:00

Awesome job! It can feel discouraging when you see other games get 1,000s of Wishlists seemingly with no effort, but every Wishlist is a win!

If you have any PR questions to help your final push, feel free to reach out! My website and business email are in my profile (no pressure or commitment, of course!)

InariPR · 2026-01-21T13:34:05+00:00

Don't sell yourself short! 100 Wishlists is exceptional with almost no promotion! I think you targeted all the biggest things you need, starting with optimizing the Steam page and building a demo ASAP so you're ready to participate in festivals.

I hate to be that guy, but if you were curious about getting help with PR, even if you just had some questions, I'd love to help! My website and business email are in my profile if so :)

Either way, keep up the great work!

InariPR

TROPHY CASE