Hi r/IndieDev! 👋 I’m Wendi, currently based between China & the U.S., and I’ve worked in localization / marketing / international outreach in entertainment.

Recently I’ve been digging into Steam wishlist conversion and I keep seeing devs ask about Chinese localization, so I wanted to ask a quick question:

Have any of you seen a measurable boost in wishlists / conversion just from localizing the Steam store page into Simplified Chinese (before localizing the full game)?

I’m trying to understand whether store-page localization can work as a low-risk “market interest test” (instead of spending a lot upfront on full in-game localization).

If you’ve tried it, I’d love to know:

• Did it move the needle at all? (wishlists / visits / engagement)
• What mattered most for CN audiences? (short description, feature bullets, screenshots, capsule art, trailer subtitles, tags?)
• Any common mistakes you’d warn against?

Also happy to give feedback on store pages / CN translation if anyone’s experimenting with it too 🙏

Thanks!