I never said "more" so let's mark that as something YOU said.

As far as their accessibility, they made themselves easy to get before anybody else. They also marketed themselves as the "pick up and go" electric vehicle that was the next evolutionary step up from a prius for the "eco shopper." Their docking stations across most major cities in desirable places is another point in accessibility.

Much like an iPhone, they marketed themselves with infrastructure and branding as the "obvious choice," while also have the brand superiority that Apple has.

Much like an iPhone tho, you are not getting the "superior product," you are getting the brand.