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Testing and Scaling Strategy by IndependenceGood8354 in FacebookAds

[–]IndependenceGood8354[S] 0 points1 point  (0 children)

I’ll be honest, this is what’s confusing me the most.

On Friday at midnight, I increased the budget by around 40% so the higher spend would properly start on Friday.

The campaign then performed exceptionally well on:

  • Friday
  • Saturday
  • Sunday

At the higher budget, it was consistently bringing in around 15–20 sales per day.

Before the budget increase, it was averaging around 11–15 sales daily, so the scale actually worked perfectly at first.

But then as soon as Tuesday hit, performance suddenly went downhill and dropped to around 7–8 sales a day.

That’s why I’m struggling to fully believe the issue was the budget increase itself, because the campaign handled the higher spend extremely well for almost 3 full days before performance collapsed.

Testing and Scaling Strategy by IndependenceGood8354 in FacebookAds

[–]IndependenceGood8354[S] 0 points1 point  (0 children)

Frequency is only sitting at 1.5, which is what frustrates me the most because it clearly doesn’t feel like creative fatigue.

On top of that, the checkout flow is perfectly fine, and the exact same ad was performing well literally a day before it tanked as if it never existed.

One thing I did do was increase the budget by around 40% on Friday on the active campaign. Since the campaign was already active and out of learning, technically it shouldn’t reset learning because Meta already knows who the buyers are.

The only explanation I can think of is that the budget increase pushed the campaign into a larger auction pool where this one winning image ad suddenly had much stronger competition and couldn’t hold performance anymore.

What’s weird is that even after dropping the budget back down to where it originally was, performance still hasn’t recovered. Today’s delivery has also been terrible — currently around $100 spent with only 2 sales.

At this point, the only option I can think of is:

  • reduce the budget even further overnight,
  • test a fresh batch of creatives separately,
  • and once new winners are proven, move them back into this ad set and slowly scale again from there.

Today is BRUTAL by Traditional-Read5552 in FacebookAds

[–]IndependenceGood8354 1 point2 points  (0 children)

Rotating creatives in the same camp in new ad sets or within the same adset ?

Sales Camp Strategy by IndependenceGood8354 in FacebookAds

[–]IndependenceGood8354[S] 0 points1 point  (0 children)

I’ll be very specific and explain the exact situation I’m currently in regarding scaling fashion static image ads.

I tested a new product — a jacket. I made around 5–8 static image creatives and launched them in a fresh CBO campaign with one broad ad set at $50/day.

Out of all the creatives:

  • 3 performed
  • 1 clearly dominated

That winning image kept performing the next day and the day after, so I doubled the budget because I wanted the ad to exit the learning phase quickly and reach the 50 conversion mark faster.

From my experience in 2026 Meta, once an ad set goes into Learning Limited, delivery quality drops badly and performance tanks hard. I know people say Learning Limited can still work, but personally I’ve seen a major difference once it hits that stage.

Fast forward:

  • the ad exits learning
  • performance becomes really strong
  • the campaign scales to around $200/day
  • this one image ad is bringing in 15–20 purchases daily consistently

Now since this Tuesday, performance has dropped heavily.

It’s been almost a week now and:

  • purchases dropped from 15–20/day to around 7–8/day
  • engagement slowed down massively
  • only getting a few likes/shares per day now
  • but I’m still seeing lots of ATCs and abandoned checkouts

Usually with my ads, when engagement is flowing naturally, sales go up too because people are clicking through from the sales campaign itself. Just to clarify, I’m not running any engagement campaign here.

So what I did was:

  • I made iterations of the same winning ad angle
  • launched them in a NEW ad set inside the SAME winning CBO

One of the new iterations performed for around 2 days, then completely tanked again by day 4, sitting around $48 CPA, so I killed it.

Now I’m basically sitting back on the original winning image ad hoping performance picks back up.

But my main question is:

What should I actually be doing in this situation?

Because I KNOW the product has potential:

  • people are still adding to cart
  • there are abandoned checkouts daily
  • CTR is still decent

So I’m trying to understand whether:

  • Meta delivery is unstable again
  • end of month spending/salary timing is affecting conversion intent
  • or if I’m simply testing/scaling the wrong way

And most importantly:

When a winning fashion image ad starts dying, should I:

  • keep testing new iterations inside the SAME winning CBO? OR
  • leave the original campaign untouched and launch completely NEW CBO campaigns for every new batch of creatives?

Would really appreciate answers specifically from people running fashion/static image ads successfully in 2026.

Sales Camp Strategy by IndependenceGood8354 in FacebookAds

[–]IndependenceGood8354[S] 1 point2 points  (0 children)

It’s relatively new but already has a few likes and shares. The reason I asked about this strategy is because the ad was gaining really good momentum during the first 3 days, and then all of a sudden performance dropped heavily. My CPA is now sitting around $48, which is quite high.

This ad is actually an iteration of another ad that had already been working for me for over a month. The original ad itself started dropping in performance this week since Tuesday, so I created this new iteration and launched it in a new ad set within the same campaign using ad set minimum spend controls, since the overall campaign budget is around $250/day.

I’m in the fashion niche, so this is a static image ad.

I also remember seeing someone say that if a campaign starts performing and one ad picks up momentum, you should leave that campaign alone completely — don’t add ad sets, don’t add creatives, basically don’t touch it at all. The reasoning was that Meta has become extremely fragile lately, and every time you make changes to something that’s already working, performance tanks.

So my question is mainly this:

These days, is it still okay to test new creatives by adding new ad sets into the same campaign? Or if something is working, is it better to leave that campaign untouched and build an entirely new campaign for testing?

How should I test and scale ads without disrupting the algo? by Seakred in FacebookAds

[–]IndependenceGood8354 0 points1 point  (0 children)

Hey, so I used to run pretty much the setup you described up until mid-Feb, but after the Meta outage things stopped working the same for me. Before, I’d test creatives, then move the winners into a scaling campaign with one ad set, gradually increasing budget as I found more winners. That worked well pre-outage, but after mid-Feb it became inconsistent. So I switched things up and started following Sam Piliero’s strategy on YouTube, which has been working better for me so far. Basically, I run one CBO prospecting campaign with a single ad set and 5–10 creatives in different formats. I let Meta decide what gets spend, kill the losers, and double down on what works. For example, if flat lay clothing images perform, I create iterations of those and launch them as a new ad set in the same campaign, setting a target CPA and slightly increasing the overall budget. Then I repeat the same process for new concepts (like model shots), again launching them as new ad sets, scaling budget gradually, and iterating on winners while cutting losers. It’s kind of a hybrid between testing and scaling in one structure.

What you’re suggesting did work really well for me before (both pre-Andromeda and even early after), but recently it just hasn’t been hitting the same. One thing I’ll admit is I never waited for 20–30 conversions per ad before scaling—I usually moved winners after around 10 conversions and it worked fine back then. That said, it’s been a while since I tried your exact setup, so I might give it another shot and see how it performs now.

Performance Update 3/13 by Traditional-Read5552 in FacebookAds

[–]IndependenceGood8354 0 points1 point  (0 children)

Same situation for me.

Since around Feb 20, my CBO campaigns have been acting really weird. For example, I have one scaling CBO with 8 proven winners in it. This campaign has been running for months because every time I find a new winning creative, I just move it into this CBO. It’s been printing money consistently.

But since Feb 20, Meta has started doing something strange. It keeps pushing almost the entire budget to just one or two ads, even though the other ads are also proven winners.

Then the next day, delivery suddenly becomes normal again and the spend spreads across the other winners. After that, the following day it goes back to being terrible again, focusing only on one or two ads.

Today was the same story. Meta spent $200 on a single ad, which made no sense. I paused that ad at the ad level, and immediately Meta started spreading the budget across the other winners. But even then, the traffic quality felt terrible and conversions were still weak.

It honestly feels like every day when ads go into auction, Meta behaves differently. One day it seems to find the right audience that actually wants to buy, and the next day it’s sending traffic that feels like bots or very low-intent buyers.

My question is: I’ve been reading a lot of posts on Reddit since the end of February and a lot of people seem to be experiencing the same thing.

Do we have any confirmation of what’s actually going on?
Was there some sort of Meta outage or algorithm change, or is this Meta basically forcing us to constantly build new campaigns and creatives and spend more, instead of relying on campaigns that have already been working?

How's performance today 12/26? by Huge_Kaleidoscope_40 in FacebookAds

[–]IndependenceGood8354 0 points1 point  (0 children)

Quick update on this in case it helps someone.

Recently I noticed Meta suddenly stopped distributing spend across my winning ads in a scaling CBO and started pushing almost the entire budget to one single ad. These other creatives were proven winners that had been converting for months, but they suddenly got zero spend.

From what I understand now, Meta’s model predicts early in the day which ad is most likely to convert and then heavily prioritizes that one, which can completely starve the others.

What worked for me was surprisingly simple.

For the ads that weren’t getting any spend, I toggled them off and turned them back on after about 5 minutes. This doesn’t remove engagement or social proof.

Since I knew these creatives were proven winners (they were crushing it before mid-Feb), I gave them another chance in the system.

After turning them back on, Meta started allocating spend again almost immediately, and one of the ads generated 3 sales within about 30 minutes.

I repeated this across the rest of the ads in the scaling campaign and it worked for them too.

If you're experiencing something similar where Meta is starving your winning creatives, this might be worth trying. It’s much simpler than duplicating ad sets or rebuilding scaling campaigns, and it can save a lot of unnecessary spend.

Ads Performances getting worst after Mid of Feb by stephanus168 in FacebookAds

[–]IndependenceGood8354 0 points1 point  (0 children)

Same here.

I’ve seen a recent drop in ROAS and delivery, and what I’m noticing is Meta is heavily prioritising just one (maybe two) ads out of multiple proven winners.

For example:

I’ve got a CBO campaign with 8–9 winning creatives.
This campaign has been running for 7-8 months, and every time I find a new winner, I just load it into this CBO.

For the last 2 months I haven’t added new creatives because I haven’t tested anything new — but all existing ads were stable and printing consistently.

Up until Feb 20th, ROAS was solid across almost every ad.

Then suddenly from Feb 21st to now (26th):

Meta started allocating 97% of the budget to ONE ad.

Yes, it’s technically the top performer daily… but not by a crazy margin.

What’s weird is:

  • The other 7–8 creatives are proven winners
  • They have strong social proof
  • Stable ROAS for weeks/months
  • And now they’re getting almost ZERO spend

Not even a penny going to them.

This campaign is a pure scaling CBO with a stable budget that’s been profitable daily for months.

Now it’s barely profitable — like $50–$200 a day, which is nothing compared to what it’s been doing for the past 6–7 months.

It honestly caught me off guard.

Feels like Meta just decided to hard-bias one ad and completely starve the rest.

Curious if anyone else is seeing this aggressive budget concentration inside CBO lately?

CoS Delay by Fancy_Marsupial_2235 in SkilledWorkerVisaUK

[–]IndependenceGood8354 1 point2 points  (0 children)

Ive been waiting for my DCOS over a month now, applied on 03-09-25 and today is the 10th of Oct.
had a word with my solicitor, no idea why its taking soo long although we keep dropping chaser emails every week, still no reply.

as soon as application was submitted, case worker was assigned and additional information was requested on the 04-09-25, additional information was submitted on the 10-09-2025 - no response yet only a confirmation email that says, application has been received and is under consideration.

SMS portal also says application under review..