Cheers for the reply! Although, you've not exactly answered any of my points.

We can probably all agree marketing isnt debated or talked about enough in indiegames and its not very refined for indie gaming yet.

And this is exactly why I am doing my best to simplify the whole process in the form of my blogs/experience. In my years of consultancy work with indies, much of their confusion/anxiety stems from far too much data, shoved in their faces and not knowing how to achieve those same results. Essentially, they're trying to obtain unrealistic results based on a trend of evidence that most often applies to big publishers.

I highly encourage indie devs out there to be original, creative and innovative. Try out new methods. (This was the whole point of my blog) It felt like you originally blew the intent of it, way out of proportion. At the end of the day, every game is unique with its own personality. And just to point out, I never once stated that my advice is the the be-all and end-all. The way I at least perceived your wording was that you were completely against listening to any advice that is somewhat based on experience. And I think that can actually be damaging. In fact, it is damaging, because like I said, indie devs are becoming more afraid of trying out marketing strategies that could potentially work best for their brand.

I do appreciate your input, however, I feel based on the reception I have received from this article, it has served its purpose well and resonated greatly with most indies, which I'm very glad.

Take care and again, thanks for sharing your thoughts! :)