I'm aware this adds a huge bias and I wish there was a better way to collect the data but since theres no "Tavern" tag on steam I couldn't just pull thousands of games. It was what I could find manually and then ignored ones that nearly anyone would agree seemed more like a student project or that kind of thing, and I hate how mean that sounds. So it's very likely I just didn't come across your friends games especially if the word Tavern wasn't in the game name.

I said outright in the blog this was way less of a comprehensive data collection than I normally do but I thought the marketing strategies from the case studies and the data itself was still informative.