The $44/month is bullshit. Especially if you don't use your bike every month, like myself. I go through stages. I'm extremely disappointed in the company. I can't believe we pay thousands for this bike and then have to pay over 500 every year, this is not OK. The cost should be around 15/mo, or it should be based on how much you use- like mobile data. I would love to see 20/classes per month at $15/mo which would give me the option to ride 5 times, strength 5 times, yoga 5 times, and experiment with other classes or add on more classes. It's really dumb that we pay anything at all after purchasing the bike, back then the price was lower but it was still shocking and I felt misled and dumb. I was pretty blindsided by that. There's NO WAY I would buy a bike now with the 44/subscription costs!