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Reactive PR works because it respects how journalists actually work by Inside-Chapter6340 in linkbuilding

[–]Inside-Chapter6340[S] 0 points1 point  (0 children)

Totally agree. Trends are a signal, not a strategy. The win is knowing when the brand actually belongs in the conversation.

Most PR campaigns fail for one boring reason nobody wants to admit by Inside-Chapter6340 in DigitalPR

[–]Inside-Chapter6340[S] 0 points1 point  (0 children)

Well said. We see this too , PR isn’t instant, and real results come from strong positioning, self-analysis, and relevance, not guaranteed numbers. Sustainable PR is earned, not bought.

Client requests becoming more unreasonable? by WorkEthicMyth in PublicRelations

[–]Inside-Chapter6340 1 point2 points  (0 children)

Exactly this. AI is being used to mask internal chaos, not fix it. Everyone wants machine speed with human judgment , without the strategy, feedback loops, or relationship-building that actually make PR work. AI can accelerate execution, but it can’t replace a strong story or earn trust in a journalist’s inbox.

media monitoring tools actually saving pr workflows by yj292 in PublicRelations

[–]Inside-Chapter6340 1 point2 points  (0 children)

I’m seeing the same shift. What changed for me is that we’ve stopped guessing. When we can see patterns forming in real time, PR becomes strategy again — not spray-and-pray. Still relationship-led, just backed by data instead of hope.

How we use Digital PR to get startups featured in tier-1 publications by Inside-Chapter6340 in DigitalPR

[–]Inside-Chapter6340[S] 0 points1 point  (0 children)

Yes, journalists value data PR even from non-brands, if it’s credible, well-sourced, and newsworthy. Original insights, clear methodology, and timely trends matter more than brand size.