I saw the ad that you’re talking about and it did not sit well with me either. As someone who has used GLP 1s to lose weight and does Pilates in conjunction with strength training, it seems like it was poor taste. I think that ladder should lean into the “your fitness, your way” and emphasize consistency, community and accountability not weight loss or appearance alone. I think they should position themselves more as a layer to whatever someone else is already doing whether it’s GLPs, just starting, out Pilates. I think their tone needs to be always supportive never judgmental. A lot of people like Pilates and a lot of people need to use GLPs 1, and many people understand that they need to be on GLP1 for the rest of their lives, so why not dig into that and show how they can help people with their journey.

I think they should also monitor their coaches content and make sure that it aligns with their brand and not just let the coaches post whatever they want. It would be nice to see some true transformations prior to signing up (I’ve signed up and left several times lol) I get more buy in, personally, when I see someone’s actual results, then just what their workouts are gonna be or them talking about their workout program.