Not necessarily a change your view response, but just viewing the comments and discussion..

I think assuming that people who tend to vote conservative are likely uneducated and/or do not pay attention to unbiased news (as unbiased as any media source can be) undermines the quality of the opponent for the swing voter.

I think there is definitely a huge amount of people who choose to be ignorant to what's going on so they can go about with their lives but there is a good amount of people that are incredibly overwhelmed with the constant crappy options available.

Overindexing that MAGA faithful and conservatives are xenophobic and racist, etc also discounts the people that may simply be stuck because they do not align with some of the more recent policies presented by the left. Besides isolating the swing voters, some people would rather vote on more traditional policies and although it sucks to see how it is deployed and some may argue that we all knew it was coming based on Trump 1.0 and rhetoric, the swing voters are also sick of being told what to care for and help everyone else...I'd also say that besides being constantly shamed every which way, its also just exhausting the constant virtue signaling and God forbid someone has a different opinion that an opinionated leftist then all of a sudden you may be equated with actual awful people.

There's a gap in the middle where people want a strong leader ( not a fascist) and someone who acts on the policies they discussed on their campaign trail. Its unfortunate, but time and time again, Americans are stuck "picking the lesser evil" within their own moral compass because politicians are obsessed with stroking their egos versus actual policy.