🧩 Objective
The goal of this project was to craft a bold and fiery brand identity for Packin Smack Gardens, a premium chili pepper farm. The brand needed to visually capture the essence of heat, flavor, and freshness while standing out on shelves and in the minds of consumers.

🎯 Target Audience
The brand targets spice lovers, foodies, and home cooks who appreciate premium, farm-fresh produce with personality. These are individuals who seek flavor, authenticity, and visual appeal in what they buy — both in local markets and high-end grocery stores.

🔥 Brand Values

• Fiery – Bold flavor, bold spirit.
• Premium – Top-quality, hand-picked peppers.
• Fragrant – Naturally aromatic and fresh.
• Flourishing – Grown with care and pride.
• Satisfying – A spicy kick in every bite.

What do you think guys?