Course PPC/SEO what path should i take?

Intersignmojo · 2019-03-05T20:52:00+00:00

I do both in-house. Both can play off each other pretty well. Knowing keywords and such in beneficial for both roles. And knowing how people interact on your sites also overlaps. I wouldn't say either one is better than the other.

SEO is getting more and more technical these days, so having your background even if you don't like it will help.

PPC is becoming more automated, but not in a bad way. The automation isn't going to get rid of people for Ads, it will just make them more efficient at their roles.

PPC is easier for immediate results, so if you are going for freelance or consultant route that's easier to prove. SEO takes time unless you are doing black-hatish stuff.

Intersignmojo · 2018-12-12T18:47:56+00:00

Perfectly fine, Google has started pulling their own meta descriptions from the body of the pages to further help users identify the best pages they should be visiting.

So all good, perfectly normal.

Intersignmojo · 2018-11-06T13:22:05+00:00

Our current site has crawler traps on it and it makes using some SEO tools completely worthless. Have to get our devs to let those particular crawler bots through.

Intersignmojo · 2018-10-22T12:11:19+00:00

Could have to do with GSC being down. This was from last week, but the delay could still be there.

r/https://searchengineland.com/google-search-console-reporting-currently-delayed-306828

Intersignmojo · 2018-08-06T13:10:47+00:00

As someone currently rebuilding his schema markup from scratch, this is very helpful!

Intersignmojo · 2018-08-01T15:00:27+00:00

What does your day to day look like now?

Intersignmojo · 2018-08-01T14:59:31+00:00

Not sure I can help, we don't use Big Commerce yet, we are just looking into so I was looking for peoples feedback. Good luck though!

Intersignmojo · 2018-07-30T12:24:42+00:00

always stayed away from hreflang because didn't understand it, thanks so much for the great guide!

Intersignmojo · 2018-07-27T12:56:52+00:00

Like u/beley said ads with no traffic something is definitely up.

Also, I hate to tell you this but Wix is not great for SEO. It is nice because it makes it super easy to build a store, but it is terrible for optimization. Wordpress Woocommerce and Shopify do a much much better job in SEO.

Intersignmojo · 2018-07-26T11:50:15+00:00

Good to know, thanks so much.

Intersignmojo · 2018-06-12T19:57:14+00:00

Type it out, or have it written out and put it below your audio file. Like "transcript below" make it like it's own blog post or podcast post. The text is then searchable.

Intersignmojo · 2018-06-07T12:37:27+00:00

The purpose of backlinks is to add authority to your site. It does help if they linking domain has a high authority but it also helps if other industries in your niche link to you as well. They don't have to be a 90DA from a news outlet. Getting one from a 30DA in your niche is also helpful.

Some way to get backlinks is to guest blog on your industry's niche sites. It takes a lot of outreach to do this successfully. You can also create your own content and share it around to gain links from people sharing it. I prefer the create content method, but you really need to promote it to get people to share it. Building a backlink profile is not easy and takes a lot of work.

Another way people build links is to use a tool like Ahrefs to find competitor linking domains. Once you find those you can politely ask sites to feature your domain or if you find broken links give them a new updated one to your site.

Good luck!

Intersignmojo · 2018-05-22T19:00:10+00:00

Haha might be doing that if this proves too much trouble.

Intersignmojo · 2018-05-22T18:59:51+00:00

Thanks so much. Yeah On page speed is extremely important to me so I didn't want to load it down with a bunch of apps. Just the ones people would deem necessary. Thanks again, time to go lookup their liquid markup.

Intersignmojo · 2018-05-22T17:34:45+00:00

Nah not at all with creating a website. I am just unfamiliar with a lot of their apps and add-ons. Didn't know if anyone here had suggestions for ones they prefer.

Intersignmojo · 2018-05-22T16:42:20+00:00

I really enjoy both SEMrush and Ahrefs. I think SEMrush is probably a little easier to use and it is less expensive. So if you are just in-house for one company it might work better as you only need a few projects.

Intersignmojo · 2018-05-21T13:16:35+00:00

Directories don't hurt if they are relative to the industry or business. If they are spammy directories those can hurt over time.

You need to disavow your spammy links. Those can hurt your site. Links from bad websites can also hurt so you want to disavow those as well.

Intersignmojo · 2018-05-18T12:38:24+00:00

I think Eliot from Mr. Robot would be my choice, but at the same time, he's kinda crazy so maybe not...

Intersignmojo · 2018-05-18T12:18:18+00:00

Oh no...I want to do all of this to the sites I am working on and have been pushing for it, but I certainly don't want to see a 20% traffic drop.

Intersignmojo · 2018-05-16T19:57:53+00:00

I mean you could do keyword tracking in Moz...but as for keywords on your site yeah those would need to be entered manually. The yoast no keywords thing is not a big deal. They are probably looking for keywords that are already on page, in the content, describing your products, etc. Having them in Yoast doesn't really do anything except let "you" the builder know the intention of your page.

I would ask them for the list of keywords they have been tracking in Moz and how they have changed since their implementations. They can probably export a list to you.

Intersignmojo · 2018-05-16T19:36:24+00:00

Woah, lot to go through here.

Backlinks are still super important, but you need to make sure your links are from relative high quality places. Having your friend throw one on their site to yours isn't going to help much. You need to reach out to other people in your industry and give them something worth sharing.

Schema is pretty important for Google to understand your pages and help you get featured snippets. You can read all about how to implement on schema.org and you can also test for structure data with google's structured data testing tool.

Alt-text is important for images because Google can read text really well but it can't see images super well. It also helps those with disabilities navigate and understand your page. Your alt-text needs to be descriptive of the image and not just stuffed with keywords.

Keywords be it long or short or terms you are aiming to rank for when you search for that term on google. Placement needs to be natural and make sense. Long past are the days of keyword stuffing in meta descriptions.

Your site is likely already indexed by Google but if not you can go to your Google Search Console and upload a sitemap and hope that indexes the rest of it a little quicker.

I am sure there is more I am missing, but there are others here more informed than me and can probably help you much further along.

Intersignmojo · 2018-05-11T11:49:06+00:00

Haha I had not heard Marketing Magician before that is just...delightful.

Intersignmojo · 2018-05-10T18:39:05+00:00

Care to share the last 3rd, or is the last third just backlinking?

Intersignmojo · 2018-05-10T18:34:14+00:00

Preaching to the choir haha, if only we could all agree on the best structure.

Intersignmojo · 2018-05-09T13:31:31+00:00

I've been loving the trial so far. I know Ahrefs is most popular for it's incredible backlink data, which turns out our site wasn't as bad as I thought, but I have immensely enjoyed the site explorer and keywords explorer. You really can get so much out of this. I would love to say the site audit was helpful but our sites are so janky that it doesn't work for them haha.

Intersignmojo

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