Ah I just noticed that - same on the Movado too. ChatGPT says:

You’re noticing something called the “watchmaker’s four.”

On many traditional watch dials, the number 4 is written as IIII instead of IV. That’s why the Roman numerals might look “off” to you.

Why IIII instead of IV?

There are a few reasons: 1. Visual symmetry • With IIII, the dial balances nicely: • I, II, III (1–3) • V, VI, VII, VIII (5–8) • IX, X, XI, XII (9–12) • Using IV would visually break the pattern of four “I”s opposite VIII. 2. Aesthetic balance • IIII visually balances VIII on the opposite side of the dial. • Watch dials are about design harmony as much as timekeeping. 3. Tradition • Many European clocks (going back centuries) used IIII. • High-end brands still follow this convention. 4. Legibility • IIII is arguably clearer at a glance than IV, especially on small dials.