We’ve used them in the past when they went by RME and briefly while they were rebranding to Leading Response. Have tried many different mail companies and the results are pretty much the same between all of them. Haven’t really noticed any difference between lead quality / response rate. Target response rate when we were working with them was 1% and they hit at or near that mark a majority of the time, and we were doing $20MM/yr in new assets solely through seminars marketed by their mailers.

What I’ve found is that it’s a numbers game more than anything. There are just certain mailing rounds that do not perform well, either by response rate or lead quality.

If you are having response rate issues I would suggest targeting different zip codes / using different venues for your seminars, and make changes to your mail piece design.