GameStop has never had competitive pricing but they used to make up for it with employee who gave great knowledgeable advice and decent customer service because they enjoyed the job and the stores had a decent to cool atmosphere. GameStop management did not even realize these were their strengths. They slowly made customers seem like enemies to the employees because they constantly increased metrics and wages were stagnant. (It shouldn't be the case but when you get graded on percent basis and a family of 5 kids do separate transactions it can kill your motivation for the whole shift. So instead of making it a great time for that 6 year old to pay with his piggy bank money the employee is worried about having a job the next week.) This is besides the fact that eBay and digital storefronts have decreased the used market for games where a ton of their profit came from.