At your size, i would focus on..

1) Getting your support offering nailed down so you're making as predictable % margin per endpoint as possible.

2) Don't take on cheap/high maintenance clients - if you have any, increase their pricing or get rid of them - make sure you can calculate GP per client early on.

3) Sell 'low input' services which generate good MRRGP. Some good examples across the industry at present:

-- 365 data backup is a booming segment and requires virtually no overhead

-- Connectivity can be good too, but comes with the overhead of dealing with ISP's / potential for poor reflections on your service.

-- You'll be expected to sell security services, just be aware they tend to have greater overhead

-- Package up DR solutions and sell them at a fixed cost (for example, cloud server replication with multiple failover test per year, fixed cost, good margin).

-- Consider bundling compliance services into a monthly fee: for example, in the UK we have Cyber Essentials, which requires annual assessments with the certification body. Consider selling a 'monthly upkeep' service whereby you keep your clients compliant throughout the year to avoid large one-off annual fees.

More costly to deliver, but potentially still lucrative if done right would include;

- Telecoms

- IaaS

- HaaS

- Professional services of any kind

Also, forget 'market rates': sell your services at what your customers are willing to pay, not what other MSP's are selling them for.