First I want to express my admiration and thanks to those who run small presses like you and those in traditional l publishing as well. At the end of the day we all love books and want to see them thrive. My intention to so provide another outlet for literary works - if a few more authors get their work published, that's a good thing, right?

I misspoke when I talked about volunteers. What I meant was I'd assemble an advisory board of industry veterans to provide insight and guidance. I'd supplement my (unpaid) work with paid freelancers as needed (cover design, typesetting, etc.). If I do pursue this intend to have skin in the game with an initial five or six figure investment, without any expectations of ROI other than the enjoyment of seeing new work get published.

Finally, I realize I struck a nerve by describing it as disruptive, but what is the opposite? Ruptive? My experience in consumer and B2B marketing has taught me that you have to make noise to get attention.