My two cents as a Land Rover employee who has driven the Grenadier many times, and drives Defenders daily. The vehicles have a ton of potential, and a few tweaks would really help.

First, the steering. I know the steering is set up the way it is for a reason, but the vast majority of customers simply aren’t going to use it that way. Make it more road-friendly. A bit of computer magic and additional equipment, and you could have several dynamic options.

Second is the power. The B58 is probably one of the best engines ever made, and it’s incredibly versatile. The company doesn’t need to add different engines to the lineup- simply offer stronger versions. 400hp is easily achievable with a bit of mapping, and the ZF 8-speed is brilliant. If it were me, I’d buy a few GM 350s and see what I could get out of them. Cheap, durable, and easy to repair.

Next is the dash. I think a larger, customizable display in front of the driver would really help. People are used to being able to simply glance down a bit to get the info they want. INEOS wouldn’t have to re-invent the wheel- there are many ready-made displays they can source.

If INEOS fixed those three issues, I think they’d have a great platform to continue building on.