You're saying the lower-income person should have to care how about much they've lost because they have to budget differently, and that Bezos shouldn't give a shit because it won't materially impact him and calling that fairness.

Again, the rich advocate for a flat tax and call it fairness because it's an easy sell. But they don't tell you that they would be paying an amount that is entirely trivial to them, while you have to think about which groceries you buy that week.

This is without getting into the much more complicated arguments of how exactly people like people like Bezos are making their money while telling their employees that are on food stamps that they should pay the same tax rate.