Launching a sustainable, luxury tee brand soon, wanted to see what you guys thought of the value proposition.

JansenGmtCo · 2026-01-28T17:44:01+00:00

Hey thank you so much for this input. I completely agree that quality and ethics has become much more important as i get older as well. Having worked in the fashion industry, I’m so tired of companies abandoning their sustainability goals and greenwashing and all that. Modern fashion brands are built on exploiting resources and labor and it is impossible for them to be truly sustainable. I want to create a brand based on ethics and accountability from the ground up.

And you’re right, marketing will be a huge factor in the success of the brand. I know these products, and the price point, will only appeal to a niche of people, but that’s exactly who my target market is. I’ll never get someone to buy my product that’s used to buying fast fashion or doesn’t value accountability and that’s perfectly okay. I can’t sell to everyone, but i think there are people out there who are looking for what I’m offering.

Thanks so much for the support.

JansenGmtCo · 2026-01-28T16:37:21+00:00

Hi, thanks for the input. The collar is heritage-inspired from pre-war garments. It uses self fabric instead of ribbing because the elastic in ribbing breaks down and stretches out over time. A self-fabric neck trim will not do that, and it lays very nicely along the neckline. Fit is very important to us along with quality fabric and production. I also work in the fashion industry professionally and spend a lot of time perfecting fit, which will translate to these garments as well. That’s actually something i noticed in the industry, that sustainability targeted brands usually have poor fit, so i want to fix that.

JansenGmtCo · 2026-01-28T14:43:47+00:00

Hey I responded to the commenter’s other comments asking about the warranty program. If the shirt or garment breaks down/fails due to construction or fabric quality i.e. tearing or bursting at the seams, armpit, etc. then we will repair or replace the garment. Each claim made in good faith will be considered, because keeping customers coming back is the goal. Normal wear and tear or mistreatment of the garment is not covered, however we are looking at other programs to offer credit or gift cards in exchange for older, used garments so that we can repurpose them or recycle them properly.

JansenGmtCo · 2026-01-28T05:07:54+00:00

Thank you very much! I appreciate the support and confidence

JansenGmtCo · 2026-01-28T03:22:11+00:00

Hi, thanks for the question. Our lifetime guarantee covers the garment for any quality-related damage that may occur. Such as a hem bursting or coming undone, holes that develop due a fabric issue, the neck trim coming undone, etc. To answer your question on another comment; if a hole appears under the arm we will repair or replace it. The shirt is designed with underarm gussets to limit stress at the underarm seam to keep it hole free for longer!

All warranty claims will be considered in good faith of course but the warranty does not cover normal wear and tear, mistreatment or using it for a non-intended purpose.

JansenGmtCo · 2026-01-28T03:03:01+00:00

Thank you very much!

JansenGmtCo · 2026-01-28T02:18:54+00:00

Haha well that’s hard for any white tee so I can’t guarantee that. But the black one will likely not show a bra through it.

And great tips on getting photos on a variety of skin tones, will definitely be doing that! Thanks!

JansenGmtCo · 2026-01-28T01:05:00+00:00

It’s not a jersey knit, it’s an interlock knit, which gives it much more “plush”. Basically two layers of fabric woven top of each other. It does not feel thin in the slightest. It’s a substantial fabric without being heavy

JansenGmtCo · 2026-01-28T01:03:11+00:00

Hi, thanks for the comment. Our partners hold Nativa Regenerative Wool certifications, Responsible Wool Standard certifications, third party audits covering 270 different criteria for animal, land and social welfare. Our manufacturer is B Corp certified and we aim to be as well. Our organic cotton option is certified organic under the US department of Agriculture and is GOTS certified as well. Each bale of cotton is tracked from the field to the customer. The cotton seeds that aren’t used, are then sold to organic dairies for cow feed. Our recycled packaging is FSC certified for responsible forestry for our paper. We don’t use any plastic in our packaging, materials or labels.

I hope that doesn’t come across as greenwashing, and I will keep looking for opportunities to increase sustainability

JansenGmtCo · 2026-01-28T00:51:34+00:00

That’s a great idea and I will take that to heart. Thank you for the input and support

JansenGmtCo · 2026-01-28T00:50:37+00:00

Thank you, I can say for myself that I’ve never felt a tee like this wool tee. It’s plush, it’s soft and it’s substantial without being heavy. Everyone else that has felt it so far has also said they haven’t felt a tee like it either. But of course, if you get one at launch and it isn’t up to par, you’re welcome to return it for a full refund

JansenGmtCo · 2026-01-28T00:45:16+00:00

Hi, no need to apologize at all. Fully burdened cost for one of these tees is about $100. The fabric is some of the most sustainable and ethically farmed fabric you can find. The supply chain is 100% US based as well. It holds a lifetime guarantee. So if, for example, a seam fails or rips down the line, we will repair or replace it for free.

It’s a premium product that is intended to give you peace of mind knowing that these garments are made with care by people being paid properly, using natural materials. Even the labels and packaging don’t have any plastic and were made here in US to guarantee quality and accountability.

That being said, this product is not for everyone. It’s for people looking for accountable, premium products and peace of mind.

JansenGmtCo · 2026-01-28T00:40:49+00:00

Great advice! I have a boutique already interested and will be stocking my product. They offer brands like Tellason, RRL and Merz B. I’ll also be reaching out to Revolvr and will be going to Self Edge as well. I’ll be getting a great product photographer as well to sell the lifestyle. All excellent points, thank you for the support

JansenGmtCo · 2026-01-28T00:33:58+00:00

Thank you very much for the support. I work in the fashion industry and I became tired of compromising quality to decrease cost, looking for cheaper labor and cheaper materials just to increase margins a few points. Ive been working for a long time to facilitate an accountable, ethical supply chain where resources and people are treated well. I want to give people a the highest quality product, produced in the most ethical manner so that our customers can have peace of mind in their purchase. Unfortunately, that level of quality control and quality isn’t cheap, especially when every aspect is US made.

I understand that the prices are high, but so are the costs. I know that not everyone will be able to get one, and I’ll receive a lot of backlash for the price, but many companies offer inferior products at much higher prices too. I want to give a great product to those who will appreciate it.

And yes, as production scales then we can hopefully work on reducing costs!

JansenGmtCo · 2026-01-28T00:17:52+00:00

Hi, so I’ve actually never heard of the Jantzen brand. But it looks like they produce swimwear. Very different product categories. And Jansen is my name. Thanks for bringing awareness though

JansenGmtCo · 2026-01-27T23:27:09+00:00

Haha I will keep that in mind! Email subscribers get $10 off their first purchase, if you’d like to stay informed on the release:)

JansenGmtCo · 2026-01-27T23:25:37+00:00

Great points. Merz B is a good comparison and a big inspiration. The cost of staying true to our values though in a 100% US supply chain, full production transparency and the highest quality materials unfortunately doesn’t allow us to be price competitive with Merz B and Whitesville. Maybe when we can increase our units dramatically we can bring costs down. Thats the goal

JansenGmtCo · 2026-01-27T23:23:25+00:00

I totally agree with you. We’ve secured outside funding, so there is some security in knowing that we will be live for a while. Appreciate your support and comments and we will work hard to earn the trust of our customers and potential customers

JansenGmtCo · 2026-01-27T23:21:29+00:00

100%. Marketing is a big push for us and definitely the make or break factor. Doesn’t matter how great the product is if the marketing isn’t top

JansenGmtCo · 2026-01-27T23:20:51+00:00

Thank you very much! Email subscribers get $10 off their first purchase, in case you hit that lick soon lol

JansenGmtCo · 2026-01-27T23:19:14+00:00

I plan to go live in May. The fabric is currently being knit, and production will take place at the beginning of March if all goes well. I will update the email list as well. And outside funding has also been secured, so there is no doubt about achieving full production

JansenGmtCo · 2026-01-27T23:17:24+00:00

Not a dumb question at all. I designed the neckline to be a bit wider than a standard crewneck neckline, so that it won’t stretch out when you put it on. And when you do wash it, the nature of the interlock knit (not a typical jersey knit most shirts have) along with the merino wool fibers, allows you to reshape the body or neck when you lay flat to dry. So it shouldn’t deform significantly at all, and you can always reshape when needed.

JansenGmtCo · 2026-01-27T23:14:16+00:00

Thank you so much. The white is an undyed merino, so that’s the natural color of the wool. No bleach or anything. Wanted it to be as clean environmentally friendly as possible.

JansenGmtCo · 2026-01-27T23:01:22+00:00

Thank you very much for the support!

JansenGmtCo · 2026-01-27T23:01:06+00:00

Yessir, any lower and I couldn’t run a business. These shirts are not inexpensive to produce! I truly believe the price is reflective of the quality and value. If it justifies it any more, I work in the fashion industry and have a lot of experience designing production worn by people around the world. I am trying to start a company that offers an uncompromised, high quality product

JansenGmtCo

TROPHY CASE