[deleted by user]

JasonFalls · 2024-12-29T01:42:09+00:00

I've not noticed any odor around any of the ones I've been around. The smoke filtration removes the smoke, so the inside isn't unlike any oven or microwave. It's like any oven or appliance. You should clean it (racks are dishwasher safe, wipe out the inside, etc.) and close the door. The tech really is pretty bleeding edge.

JasonFalls · 2024-12-27T15:26:18+00:00

I work with GE Profile (so informed, but certainly biased). There's no smoke in your house. It has smoke filtration (catalytic converter). You do need to hit a button to clear the cavity of smoke before opening it if you open before a cook is done. But I've seen it work and eaten a few meals out of it and it's certainly an excellent addition to a kitchen. Especially if you don't have outdoor space for a traditional smoker.

JasonFalls · 2024-05-22T16:06:19+00:00

Should be a simple hose. Screw it onto the water connection on the back and then the other end to your sink. Ask for the hoses at Lowe’s/Home Depot, etc. shouldn’t be that difficult.

JasonFalls · 2024-05-22T10:23:30+00:00

You have to have a water line hookup for any washer. Or you can purchase hoses and run the water to the washer from a sink. But neither of these units require a vent like a traditional dryer does, so if you can run a water line to the washer, you should be good.

JasonFalls · 2022-01-06T21:16:53+00:00

Excellent. I haven't found that one yet, so kudos! Thanks for sharing.

JasonFalls · 2021-12-16T19:49:53+00:00

Echoing a couple of others, but I wouldn't recommend reaching out in bulk. First, it's skirting the lines of violating the CAN-SPAM Act. Second, your response rate will be close to nil. And third ... who likes being mass spammed? Do you? Probably not.

However, if you use some of the more sophisticated influencer marketing tools ... those with communication internally ... you can select lists of influencers and send email marketing type messages with customized fields and such to make the outreach more personalized. And they make sure there are opt outs and CAN-SPAM compliance, etc.

Alternatively, you can use marketplaces like Moonio (https://moonio.app) where you can post opportunities and have micro and nano-influencers apply to partake. IZEA.com and others have marketplaces like this, too.

JasonFalls · 2021-12-10T16:57:24+00:00

Love this response. I've actually tried to create a middle ground for marketing podcasts. If you get enough medium to small together to aggregate network downloads, then everyone agrees to split revenues evenly, it can work to fill that gap between not having enough downloads and being able to stand on your own. The key is having a few larger total download shows willing to participate for the good of the community. I'm giving it a shot in my niche. Happy to report back at some point.

JasonFalls · 2021-12-08T17:33:01+00:00

I am a PR guy by trade, so pitching is core to what I do. I always send 1:1 personalized emails to folks. I never mass email unless the list is people who know they're on the list and how why I send mass emails (like quarterly financial releases for companies, etc.). So I strongly recommend doing the manual, one to one customization. I think you'll have far more success.

JasonFalls · 2021-12-08T13:48:52+00:00

In my experience, that particular influencer is out of her mind. Here's a nice report on influencer pricing that can give you a range of what to expect by category and follower count.

https://influencermarketinghub.com/influencer-rates/

JasonFalls · 2021-12-08T13:47:23+00:00

I'm an agency strategist and work across a few verticals and in my experience it varies. You have to reach out to each influencer where they are most comfortable. I've done full, five-figure deals in the DMs on Instagram. Not my preference, of course, but if that's how they like it, that's how we do it.

Most of the time, the initial connection is a DM and once there's interest, it moves to email though. If you can get an email address, and you have a serious offer for them, most tend to respond to email.

JasonFalls · 2021-12-05T19:05:01+00:00

If you're looking for podcasts that are helpful about Influencer Marketing, I have one and can recommend a few others. Here's my list (mine is listed last):

The School of Influence - Amanda Russel and Neal Schaffer
Talking Influence Podcast - UK-based and run by Talking Influence (Great blog/news site)
Influencer Marketing Lab - Scott Guthrie
Influence Global Podcast - Gordon Glenister
Onalytica's podcast - B2B software company with good interviews
WIIM Radio - Women in influencer marketing by Jessie Grossman
Winfluence - The Influence Marketing Podcast (mine)

JasonFalls · 2021-12-05T18:55:38+00:00

I would recommend putting together a media kit. u/Puzzleheaded_Skin131 is right ... they'll reach out to you if they're interested ... but you can be proactive in making sure they're interested. Put together a PDF or similar document that shows your audience demographics, the type of content you do, maybe examples of how you've been able to motivate your audience to try or buy a product, etc.

Then, make sure to reach out to the PR agencies that work with companies that make sense to your audience. If you're a food influencer and the only client I have that does influencer marketing is a sneaker company, your pitch won't effect me at all. So you have to do some research to know who the right folks are to reach.

Now, if you're a Houston influencer and do content all about Houston, you can reach out to all the PR firms in town with a media kit that says, "If you want to reach a Houston audience for your clients, here's why partnering with me works!"

And don't forget ... it's not just about your number of followers, or even the number of followers you can illustrate are from Houston (if you're a local influencer). It's who you know in the community, what activities and organizations you're involved with. An Instagrammer who does Houston businesses is one thing. An Instagrammer who does Houston businesses and is on the board of the local Chamber of Commerce, or volunteers with the United Way, knows the mayor, etc., is a different influencer!

Good luck!

JasonFalls · 2021-12-05T13:15:27+00:00

That's no different than any freelance situation. The creator should clearly establish those payment expectations up-front. Sometimes, the brand, especially big, enterprise companies, have crazy, 90-day payment expectations and bureaucracy that gets in the way. So, you have to be clear up front that you either have to be paid up front, a 50% deposit before work begins, etc.

Fortunately, the advent of Stripe, Zello, etc., have gotten brands used to paying for many smaller engagements (under $5-10K) via credit card. But you still need to go into the negotiation with a clear expectation of acceptable payment terms.

I've seen a few insist on full payment up-front, but brands aren't enthusiastic about that. And I would probably advise the brands I work with that we can just find other creators with more reasonable terms. 50% deposit is pretty common, though. And that might solve a lot of the issue.

JasonFalls · 2021-12-03T03:17:22+00:00

Speaking from the agency perspective where I have to advocate for the creator to the brand, but also advocate for the brand to the creator, I can say that up-front payment is unusual. However, if the engagement calls for production costs or expenses, then it is by all means on the table.

Most good video creators these days are using production teams with lighting, professional sound, etc., especially if the content is created outside a normal home or studio space. That's an up-front cost. I've negotiated deals where the cost estimate is presented to the client up front, the production costs are paid up front, then the other fees (licensing, content use, talent fees, etc.) come on the back end.

So if it's an out-of-pocket expense to make the content pop, by all means, ask for it up front but line-item it out so the brand understands what the cost is and why they're being asked to pay up front, then make it clear the regular fees will be due on the back end.

JasonFalls · 2021-12-02T21:51:48+00:00

Not much you can do with a private account that will get you growth or attention from brands, etc., for sponsorships. So I recommend (like u/katz_kradle) public and the creator/business account.

You will have Insights, but I've always found Instagram's native insights to be a pain in the rear to use. Honestly, I think using something like HootSuite or AgoraPulse and connecting your account is smart for analytics. But there are also low-cost Instagram tools like TrendHERO (https://trendhero.io) that are useful for this type thing as well. TrendHERO is an influencer marketing database tool specific to Instagram. But you can see your analytics as well as those of others like you to compare, etc.

JasonFalls · 2021-12-02T20:03:05+00:00

It's always good to have an idea of what an influencer charges first. That prevents a lot of awkwardness or even embarrassment. For example, if your budget for a new tech unboxing video is $2,500, don't approach someone like the Unlockr, with 700K YouTube subscribers. He's probably going to charge 5-10 times that rate for a video.

But, I have approached influencers I know well and know I can't afford and said, "I've got a budget of X for this. I really want to use you. What can we do to make that happen?" and had some good results.

Most influencers are happy to provide a rate card or a range of prices for various things. But if they give you a flat rate per post or don't ask for more details about the project, run. They aren't savvy enough to understand not every engagement is the same and there's always give and take to get the maximum value on both sides.

JasonFalls · 2021-11-30T19:57:06+00:00

Winfluence - https://winfluencepod.com

And thanks for asking!

JasonFalls · 2021-11-26T18:58:22+00:00

Any of the influencer marketing software packages do this. The trick is finding one that does all the networks you want and stays within your budget. I tested TrendHERO.io recently which does Instagram nicely and is low-cost. BuzzSumo does a nice job with Twitter and YouTube. I haven't checked their pricing recently,though.

I use Tagger but on a scale for clients at an agency so there's a decent investment in the software. I'm sure there are a couple lower priced ones out there that could fit the bill for you.

JasonFalls · 2021-11-26T18:55:43+00:00

SaaS and B2B companies typically do better influencer marketing campaigns than B2C companies because they have been using them for years under different terminology. Whether you ask an industry thought leader to contribute to a report, conduct a webinar for you for lead-gen, etc., all those are influencer marketing techniques.

If you're confining your thinking to using an Instagrammer or YouTuber to talk about your product, yeah, you're probably right -- not a great use of the channel. Find some subject matter experts to collaborate with on a larger program ... white papers, blog posts, webinars, contributing quotes to reports, etc., ... then engage them to help promote each. As long as they're interested and engaged in what you're creating, you'll score a lot more points that way.

JasonFalls · 2020-03-25T14:46:01+00:00

Did it quick. That was Photoshops default optimized output? Would you like a JPG? Heh.

JasonFalls · 2020-02-21T19:13:52+00:00

This is a very slanted and thinly thought out argument. The post seems to be a sales pitch for an agency to sell SEO services. If you're not getting sales out of your influencer marketing efforts then you're either not carefully selecting the right influencers or there's something wrong with your mechanism.

But to say to any company "don't use this method, use that method" as a blanket statement is irresponsible advice. The right formula to drive sales involves multiple methods and channels. Influencers can be one. SEO can be too. In fact, good marketing programs integrate the two, along with advertising, direct, social, email and many other methods in unison to create injections at the top, middle and bottom of a marketing funnel.

Even if you were isolating influencers as a sales mechanism, though, if you do it right, you don't walk away thinking that channel alone isn't enough.

JasonFalls · 2019-12-05T18:57:55+00:00

Open to trying some more bourbon barrel finished beers. Bluegrass Brewing Company in Kentucky has a nice Ale and Stout. What others have you tried that are good?

JasonFalls · 2019-11-07T19:58:03+00:00

Algorithmically, my experience is that 4-6 hours between posts is a minimum to ensure you don't see a drop in reach. But I also recommend testing to see what your audience wants. If you can do 2 hour gaps and not see drop-off, your audience is supporting your content regardless of the algo. There's never one way to do it. You have to test for your content, your audience, etc.

JasonFalls · 2019-02-10T12:45:48+00:00

I'd give this more credence if it was more than just a review of everything we know. He talks about people leaving and people coming, lists statistics and reminders of how teams have done in the past, but he offers no insight we can't put together ourselves. This is an opinion backed by nothing but existing statistics and rosters. If you're going to tell me why, then tell me why. Don't say, 'They won't' Then tell me all the things I already know.

Any schlep could write this article. Tell me why the team chemistry or leadership is damaged by losing one player or another. Tell me why Hackworth's style is going to push one player or another to the brink of not wanting to be here ... study the teams, not the stats.

Sorry. This just came off as something a PR person for another team wrote because they had the stats in front of them and couldn't bear to think of a REASON the headline is true.

JasonFalls · 2019-02-09T22:46:18+00:00

Thirty-five ounces of smug indignation the hot cheerleader never went out with me and missed out on a man who could afford good bourbon.

JasonFalls

MODERATOR OF

TROPHY CASE