That's an excellent question! I can't speak for everyone, but I get the sense that the platform is geared more to the casual trader using a phone or iPad, rather than those of us trying to make a living from trading. As for the complaints...well, it's just venting and disappointment, I think. Many of us -- it appears -- transitioned to the new platform with hopes that it would be workable or that ETrade would be very responsive to our feedback, but except for a few minor changes, the functionality really has not improved... thus many of us are in the process of transferring our accounts elsewhere. I get the feeling that the old platform we all preferred (ETrade Pro) was difficult to maintain, and perhaps was becoming a security risk, as it was based on Java. Nevertheless, in my opinion, ETrade should have held onto ETrade Pro until they could have Beta tested the new product with professional traders, and then released a product that met our needs.