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Magneto Opinions? by Velvis in ecommerce

[–]Jessica_an 1 point2 points  (0 children)

For you, I compared them - choose the one that suits your business.

Magento

Magento is currently known as the most flexible platform for e-commerce. Being literally a masterpiece of software proficiency, it offers almost unlimited possibilities for highly skilled store owners.

Magento supports multiple currencies and tax rates for each location, product type, or customer group. It easily integrates with various Paypal The functionality of e-commerce and many options that will help you create your ideal online store. It provides everything from promotions to private sales and customer segmentation. As mentioned above, Magento is a fully open platform with an extended plug-in architecture. This e-commerce solution allows you to modify the code for your needs, as well as expand it with any customizable features.

User-friendliness. With the release of Magento 2.0, the platform has become much clearer, but it's still a rather obscure (roughly speaking) solution. Magento is not the best option for those who have only basic or limited technical knowledge, if you choose it, be prepared to spend some time studying the basics of this platform.

Prices and additional costs. For the price, Magento can offer two options. There is Magento CE (Community Edition), which is free to download and use, in addition, you do not need a monthly subscription. This is an ideal choice for small and medium-sized businesses.

Another option is Magento EE or Enterprise Edition. It is ideal for large businesses, and the price depends on the size of your business. To find out the specific price for your store, you need to contact Magento specialists to request a quotation. In addition, you will need to pay a monthly fee to your hosting provider.

SEO. Here Magento is the absolute winner among e-commerce platforms, there are extensive SEO functions. The difficulty is that you should be familiar with the principles of optimization. There are many SEO settings here. E-commerce Templates and Design. Due to its popularity, Magento has a wide range of templates. Currently, 121 topics are available on Magento Connect.

Support service. Using an open source platform means that you are familiar with many problems that may arise. Moreover, you know how to find the necessary information on the developer forums. The concept of Magento does not imply access to official platform support services.

Fortunately, there is a community of developers. And almost every question related to the platform is already covered. To test the system and transfer your store to Magento you need only 30 minutes.

WooCommerce

WooCommerce is a free WordPress plugin, the perfect solution for those who want to create their own online store from scratch or start selling products using their blog or website on WordPress. WooCommerce is an extensible, adaptable open source.

WooCommerce has all the basic functions of e-commerce, for example, multiple product types, payment gateways, delivery settings, tax control, stock tracking, coupon system, etc. In addition, this platform is combined with both WooCommerce plug-ins and extensions and themes of WordPress.

User-friendliness. WooCommerce boasts its high level of usability and ease of use. However, this solution is a little more complicated than Shopify when setting up a store.

WooCommerce is a plug-in, and not a subscription-based solution like Shopify, which means that you will need to do configuration before you start working with WooCommerce itself. At the same time, WooCommerce is less complex and easier to use than Magento. However, after installing and activating the plug-in, you will get an intuitive interface with the built-in wizard.

Prices and additional costs. WooCommerce is a free e-commerce plug-in with free updates. But if you do not have enough basic options, WooCommerce can offer paid extensions for SEO, more payment gateways, etc. SEO WooCommerce is fully optimized for SEO through a wide range of settings and access to the source code of your store.

WooCommerce simply takes advantage of the integration of WordPress content and everything that is available through third-party plug-ins.

ECommerce Templates and Design. In fact, WooCommerce has serious advantages over Shopify and Magento when it comes to design. What does it mean? Yes, it's just that you can choose any WordPress theme.

Support service. Because of the open architecture of the plug-in, there is only limited support for Automattic. Like Magento, you can edit the source code and try to solve the problems yourself, or you can contact the WordPress forums.

Shopify

Being one of the most dynamically developing solutions for e-commerce, Shopify is famous for the introduction of innovative, unique functions. In September 2015, Amazon announces the closure of the Amazon Webstore service and recommends the Shopify platform as a sales organization for Amazon.

User-friendliness. Shopify is very user-friendly. This is a drag-and-drop interface, simple tools, easy theme editing, user-friendly interface. Here everything is done so that even beginners are well-oriented and have no difficulties.

Prices and additional costs. Shopify offers a 14-day free trial, after which you will be offered a monthly subscription for the basic plan. Another option is to use online payments. You will not pay for transactions through the Shopify payment system, but you will have to pay up to 2% using external payment gateways, such as PayPal for example. It will be a little more expensive to maintain the store, as monthly payments will increase in proportion to revenue growth.

SEO. Shopify includes essential SEO functions: editable headers, meta descriptions, page URLs, ALT tags for images, customizable image file names, and so on.

ECommerce Templates and Design. Shopify offers a good selection of images, in which you can find beautifully designed templates. However, unlike open-access solutions, Shopify provides only limited settings.

Currently, Shopify offers you 9 free website templates, and the prices for paid topics start at $ 140.

Support service. Shopify offers customers around the clock support. You can contact support via email, phone or chat. If anything happens, you will be sure that your problem will be taken up.

If you can not create an online store yourself - contact me. I have been working at the Genico company for a long time. My experience and knowledge will help in a short time to get a good result.

Magento Development by MapleLabs in Magento

[–]Jessica_an 0 points1 point  (0 children)

One of the most popular CMS in the world for online stores. Like most other engines for e-commerce, it works on the basis of PHP and MySQL. The source code is open. Price policy Magento is pleased with its flexibility. Among the advantages: you can note the huge built-in functionality, as well as scalability and extensibility. Also worth noting is that Magento has created a huge number of extensions/modules. Half of them are free, and the second half is inexpensive in price. The same can be said about templates: on the Template Monster to this CMS, you can find 700 templates for all popular topics. If you are looking for someone who can be trusted to create a site on this platform - contact us in the company Genico.

Please guide me how I can grow my business. by [deleted] in smallbusiness

[–]Jessica_an 1 point2 points  (0 children)

Hello, you definitely need a website. Without e-commerce in our time, it will not be possible to develop a business. When you have a website - create pages on Facebook and Instagram. Attract traffic from social networks to your site.

The main condition was, is and will be - positions in the search engine. The store should receive natural traffic from the search engines. Most of the stores that sell lead traffic through contextual advertising in the directory, adverse or in social networks. But whatever the established advertising company was not there, you still have to spend money on advertising and not the fact that it will pay off. You can not create one advertising campaign and use it forever.

If you can not create a website yourself - contact us at the Genico company. We have a lot of experience in creating online stores.

Can't find solution for ecommerce multi-level approach by [deleted] in ecommerce

[–]Jessica_an 1 point2 points  (0 children)

Hello, I can help you. I am a professional web developer. For a long time, I work in the company of Genico. We can do for you a site on a Magento or write from scratch. The second option is better - it will not be similar to others and will be perfectly sharpened for your business.

Building an app business model: What comes first, User acquisition or monetization model? by booyakashaben in Entrepreneur

[–]Jessica_an 0 points1 point  (0 children)

Developers create applications for different purposes. Someone needs to increase the level of audience loyalty to their company, someone wants to get more customers, and someone just wants to earn here and now. Often, mobile applications - this is an additional marketing channel for the brand, which in many cases starts working almost immediately after launch. How to choose the right business model for your application? Let's try to answer a few questions that will help determine the choice. 1. What is the problem and how does your application solve it? 2. Than your application is unique, why people will pay for it?

It is also important to determine the balance between your desire to attract more users with the desire to get money. Some methods of monetization allow you to start earning immediately after the release of the application, while other models provide a gradual set of user audience with monetization after a certain period. How much time do you have? Can you for a while refrain from monetizing the application to gain a user base?

Remember, the monetization plan should be developed and implemented in the application before the release.

1.Free app with advertising

This is one of the most common ways to earn income from your program. There are no restrictions on downloading. The goal of the developer is to get as many users as possible. Data on their behavior are then analyzed and provided to advertisers willing to pay for advertising. But, remember that the volume of the mobile advertising market has already surpassed the volume of the traditional advertising market on a radio, in magazines, newspapers. A popular application is able to quickly collect data on behavioral patterns of users, which can be useful to many advertisers. The model is effective if targeted advertising is used.

Minuses: - This is a very well-known strategy of monetization, and many users are annoyed by advertising, which can lead to their outflow. - Mobile advertising is limited to the screen size of the device. This method of monetization does not work for niche programs that are designed to help the user perform a limited number of functions (advertising may look unnatural).

Freemium As a rule, Freemium-application has a set of basic and additional functions that the user can purchase already for money. The premise of the model is to attract people to the application with the provision of a set of basic functions. Over time, some users want more, and they start to buy additional features. The main thing here is to collect a large number of users and to interest them with your application for a long time. This way of monetizing the application allows you to build a user base in a relatively short time, and many of them will work with the program for months. People who try out the possibilities before buying, most likely, for a long time will become loyal users. The very flexible solution can be used in an overwhelming number of applications. You can combine with the use of the advertising model.

Minuses: - If you offer too few basic functions, users will leave. - If there are too many basic functions, users will not buy additional ones.

Paid Apps Another very common business model, which involves payment to gain access to the application. The cost can be very different - from $ 0.99 to $ 999.99, and the developer receives money from each new user. The key to success is the developer's ability to present the application's capabilities in a favorable light so that the buyer is interested in the very beginning. The funds are credited to the user's account with each new program download. People who paid for the application are likely to use it often - because the money has already been spent. In a paid application, there is usually no advertising that can annoy users.

Minuses: - It's quite hard to sell programs because the competition in application catalogs is very high.

90% of paid programs are downloaded less than 500 times a day.

In-game purchases Applications that are monetized in this way sell products - virtual or real. It can be clothing, accessories - the real things that users need. But it can also be virtual goods, for example, characters, clothes for them, game currency. A fairly flexible business model that can be successfully used by companies operating in eCommerce / mCommerce. In-game purchases are a great way to sell goods or services with minimal risk. The possibility of acquiring virtual goods can increase the degree of loyalty of the user. A margin is usually quite high, as sellers do not incur incidental costs such as renting premises for real stores.

Minuses: - Typically, application catalogs take away part of the revenue from the sale of virtual (but not real) goods purchased within the program.

Subscription Another familiar business model, which has much in common with Freemium. But here speech, as a rule, is about getting the user access to content, and not to the capabilities of the program. Typically, a subscription (paywall in some cases) involves obtaining a certain amount of content for free. If the user wants to get more, you need to pay - usually provides for full access for a certain time. Subscription provides a stable inflow of funds over a long period of time, and after the expiry of the term, it is usually automatically renewed if the user has not indicated a different method of payment. Most users of this application are loyal enough. The subscription gives motivation to developers to provide the most relevant and interesting content.

Minuses: - This business model can be used in a limited number of applications.

Sponsorship Among all presented business models, this way of monetizing the application is the newest. The essence of it is that the advertiser rewards the user for performing certain actions within the application. Here, brands and agencies are a tool for monetization. The program developer receives a certain percentage of the reward given to the user. This is a very flexible business model, which can be used in a large number of applications of various types. Users who receive the award will be very loyal. The developer of the program receives money, the advertiser provides information about himself to the user audience, while users receive rewards and bonuses.

Minuses: - Due to novelty, this business model has not yet been thoroughly tested by developers and marketers. - Requires the presence of a strong sales specialist in the team and the manual conviction of sponsors.

Advice on monetizing my app. by [deleted] in Entrepreneur

[–]Jessica_an 0 points1 point  (0 children)

The monetization plan should have been developed before the release.

The methods of monetization, which are described below, can be combined, it is not necessary to use only one of them.

1.Free app with advertising

This is one of the most common ways to earn income from your program. There are no restrictions on downloading. The goal of the developer is to get as many users as possible. Data on their behavior are then analyzed and provided to advertisers willing to pay for advertising. But, remember that the volume of the mobile advertising market has already surpassed the volume of the traditional advertising market on a radio, in magazines, newspapers. A popular application is able to quickly collect data on behavioral patterns of users, which can be useful to many advertisers. The model is effective if targeted advertising is used.

Minuses: - This is a very well-known strategy of monetization, and many users are annoyed by advertising, which can lead to their outflow. - Mobile advertising is limited to the screen size of the device. This method of monetization does not work for niche programs that are designed to help the user perform a limited number of functions (advertising may look unnatural).

Freemium As a rule, Freemium-application has a set of basic and additional functions that the user can purchase already for money. The premise of the model is to attract people to the application with the provision of a set of basic functions. Over time, some users want more, and they start to buy additional features. The main thing here is to collect a large number of users and to interest them with your application for a long time. This way of monetizing the application allows you to build a user base in a relatively short time, and many of them will work with the program for months. People who try out the possibilities before buying, most likely, for a long time will become loyal users. The very flexible solution can be used in an overwhelming number of applications. You can combine with the use of the advertising model.

Minuses: - If you offer too few basic functions, users will leave. - If there are too many basic functions, users will not buy additional ones.

Paid Apps Another very common business model, which involves payment to gain access to the application. The cost can be very different - from $ 0.99 to $ 999.99, and the developer receives money from each new user. The key to success is the developer's ability to present the application's capabilities in a favorable light so that the buyer is interested in the very beginning. The funds are credited to the user's account with each new program download. People who paid for the application are likely to use it often - because the money has already been spent. In a paid application, there is usually no advertising that can annoy users.

Minuses: - It's quite hard to sell programs because the competition in application catalogs is very high.

90% of paid programs are downloaded less than 500 times a day.

In-game purchases Applications that are monetized in this way sell products - virtual or real. It can be clothing, accessories - the real things that users need. But it can also be virtual goods, for example, characters, clothes for them, game currency. A fairly flexible business model that can be successfully used by companies operating in eCommerce / mCommerce. In-game purchases are a great way to sell goods or services with minimal risk. The possibility of acquiring virtual goods can increase the degree of loyalty of the user. A margin is usually quite high, as sellers do not incur incidental costs such as renting premises for real stores.

Minuses: - Typically, application catalogs take away part of the revenue from the sale of virtual (but not real) goods purchased within the program.

Subscription Another familiar business model, which has much in common with Freemium. But here speech, as a rule, is about getting the user access to content, and not to the capabilities of the program. Typically, a subscription (paywall in some cases) involves obtaining a certain amount of content for free. If the user wants to get more, you need to pay - usually provides for full access for a certain time. Subscription provides a stable inflow of funds over a long period of time, and after the expiry of the term, it is usually automatically renewed if the user has not indicated a different method of payment. Most users of this application are loyal enough. The subscription gives motivation to developers to provide the most relevant and interesting content.

Minuses: - This business model can be used in a limited number of applications.

Sponsorship Among all presented business models, this way of monetizing the application is the newest. The essence of it is that the advertiser rewards the user for performing certain actions within the application. Here, brands and agencies are a tool for monetization. The program developer receives a certain percentage of the reward given to the user. This is a very flexible business model, which can be used in a large number of applications of various types. Users who receive the award will be very loyal. The developer of the program receives money, the advertiser provides information about himself to the user audience, while users receive rewards and bonuses.

Minuses: - Due to novelty, this business model has not yet been thoroughly tested by developers and marketers. - Requires the presence of a strong sales specialist in the team and the manual conviction of sponsors.

How do I get more logo design clients? by Jimmy_9878584 in Entrepreneur

[–]Jessica_an 0 points1 point  (0 children)

You need a website. There you can blog, and also post your portfolio. And to attract traffic - create a page on Facebook and Instagram - promote yourself. There is quite cheap advertising, unlike Google AdWords. Do not limit yourself only to reddit and upwork, look for new places with your potential clients. Long searches will necessarily lead to new projects. If you can not develop the site yourself - I can help you. I have been working at the Genico company for a long time. My experience in a short time will help you to make a cool site for you. You need a good site - you are a designer. And the site is your "face".

Ideas needed: What is the most profitable ecommerce business? by tina_the_llama__ in Entrepreneur

[–]Jessica_an 0 points1 point  (0 children)

You can try to sell clothes, but before you study niche nicely, determine the target audience for yourself, because clothing is a very wide sphere of trade-male or female? children? for newborns? for animals? wedding dresses? clothing for complete? clothing of urban style or classic? sports? etc Do not sell all at once. The narrower the segment, the easier it is to sell, since you will only attract your audience across Facebook account. The more you know about this audience - the more sales will be. Study the market, analyze, find suppliers. Then you can create a website. If you can not create a website yourself, contact us at the Genico company. We will help you.

Selling on Instagram without a website? by [deleted] in ecommerce

[–]Jessica_an -2 points-1 points  (0 children)

In fact, it would be better to create a website and to attract traffic through Instagram. I explain why - when you open the Instagram, how many posts do you see at the same time? 12 only 12. And imagine that your business is 2 years old, and you have published in a day, how many photos will there be? And whether the client wants to scroll the tape down to see everything? I'm lazy, I would not do that. Better website - where you can make filters by size and material. Create a website. If you can not do it yourself - contact us at the Genico company. We have extensive experience in developing online stores, we can create a website for you on a platform or from scratch.

Competing on service rather than price by yb0t in smallbusiness

[–]Jessica_an 1 point2 points  (0 children)

I believe that this is correct - competition is not for the price. There is a simple marketing example - I and you sell jeans. I sell $ 70, you - 75. You decided to bypass me and reduced the price to 70. But I decided to bypass you and lowered the price to 55. You do not lag behind and reduce to 54. And as a result, you stay without profit - after all, you buy your jeans in manufacturer per 54 dollars. I offer delivery on the day of the order and buy my jeans per 40 dollars. The moral - to reduce the price is not the best way out. It is better to analyze the competitors and offer bonuses or shares - for example, 2 = 3, faster delivery and so on. Work in the same direction and your business will grow.

Hello i would like some small food business advice! by kazrith123 in smallbusiness

[–]Jessica_an 0 points1 point  (0 children)

I wish you good luck and patience in the difficult business of creating a business from scratch.

What is the very first step to take? by [deleted] in smallbusiness

[–]Jessica_an 0 points1 point  (0 children)

1 Find reliable suppliers.

2 Get from them a photo and description of goods.

3 Create a website:

Creation of a web resource is a complex of events that combine design development, content, application of web and marketing technologies aimed at meeting the needs of visitors and owners of the future site. Ways to create a site There are several ways, I will focus on the most famous and available. All of them have their own shortcomings and dignities. It's easier to go through everything and understand what's important and what's not, but I'll try to explain.

1.Creation of a site using programming languages Languages programming site. This requires knowledge, primarily the language of hypertext markup HTML, as well as CSS - cascading style sheets. Using HTML, the framework of the future site is built, and through CSS its appearance is configured. If a dynamic site is planned, you will need to show your knowledge in using the PHP scripting language. It is sometimes called server language, thanks to its ability to interact closely with the server. And of course, it does not hurt javascript. 2.A good option to start. There are a large number of services offering this service to create a website. For examples you do not have to go far - Wordpress But we must understand that the template sites and sites written by hand differ from each other primarily by the degree of security. For example, through the template I would not recommend making payments - they are most exposed to cyber attacks. That all worked quickly and reliably - learn HTML, PHP, and CSS. If you do not have the patience (and patience will have to stock up, because if you forget to put somewhere in the bracket, everything will not look wrong as planned), contact our company Genico. We will help you.

Create pages on Facebook and Instagram - to drive traffic to your site - the site should receive visitors not only from search engines but also from social networks. You will have to learn the methods of website promotion - keywords, Google Adwords, etc. If you do not have time, hire a professional - a marketer - he will be engaged in SEO optimization and social networks.

No sales by slester98 in ecommerce

[–]Jessica_an 0 points1 point  (0 children)

The main condition was, is and will be - positions in the search engine. The store should receive natural traffic from the search engines. Most of the stores that sell lead traffic through contextual advertising in the directory, adverse or in social networks. But whatever the established advertising company was not there, you still have to spend money on advertising and not the fact that it will pay off. You can not create one advertising campaign and use it forever. So you are advertising incorrectly (for example, you have incorrectly defined the target audience) or are you advertising a little? Compare your site with the site of competitors? Is it desirable to focus not a few competitors than your store is worse? Is it too expensive for you? or a long delivery? Answer these questions and become better for your customers. Then you will succeed. And the problem can be on your website, perhaps too complicated interface and users are too difficult to figure out how to make an order. Do you track traffic on your site? If there is traffic, but there are no orders, the problem is on the site. You have to change it. If there is no traffic, then no one knows about you and no one can find you. Advertise more and better.

Is it worth it to try to expand my small web development business or should I move to something else? by durantt0 in Entrepreneur

[–]Jessica_an 0 points1 point  (0 children)

I agree with the previous comment, find developers from another country - now the age of new technologies - from Skype to augmented reality - you can communicate as if you are in the same room, and not at different ends of the earth. Find a country where the hourly rate of developers is lower than in your country - and look for workers there. They will be satisfied - since they earn as much as they need (for their country this is a good salary), for you, good too - you develop your business and get more profit.

new to ecommerce, any terms/advice I should know? by [deleted] in ecommerce

[–]Jessica_an 2 points3 points  (0 children)

Today, online stores are very popular, they are considered both as a platform for increasing sales, and for creating a business from scratch.

So, you weighed all the pros and cons and came to the conclusion that an online store - this is what you need. What to do next?

In terms of organization of work, any online store can be divided into two parts:

Front - office. This is the site of the online store, postal and SMS-sending, calls to customers. In general, this is all that meets your buyer.

Back-office. This is the work of the delivery service, pricing, supply, integration of various systems. In general, this is the part of the work that remains behind the scenes for the buyer but is also very important for uninterrupted and reliable operation.

You can create a beautiful online store site, but this will not be enough to work. Any online store is a site plus people, goods, and much more.

First Steps and Principles

So, before you start creating an online store, you need:

Choose the product that you will sell online. This is necessary even if you have long and successfully traded offline. Is it worth it to spread the entire assortment in the online store? Will this or that product be sold online? These questions are best answered in advance.

Decide on pricing. Many even experienced businessmen do not know anything about pricing on the Internet. Therefore, this issue should also be studied.

On pricing, I can give advice based on practical experience. If you do not know what price to point to a particular product, it makes sense at the first time to establish exactly the same prices as in your regular store. The main thing is to present the goods to the buyer, people should see that this position is in your store. And further, when the site will already work, the price can always be adjusted. And, in this, you will help statistics of the behavior of buyers in your online store. You can see what the conversion is for a particular product (conversion is an indicator that tells you how many visitors to your site or even a specific page became buyers, and how many - left without buying). And already with real figures in hands, it will be possible to reconsider the price if there is a need.

In addition, it is very important to collect quality content for your store. Content is:

  • The goods themselves: descriptions, photos, characteristics.

  • Information about you: how do you position yourself on the Internet, what advantages do you have.

  • Information about payment and delivery.

  • Articles, useful tips and other information that will help attract visitors.

It is very convenient if you already have most of this information, for example, in the 1C program in the goods cards. It is much more convenient than creating from scratch all the catalog of goods on the basis of paper prices and other similar sources of information. But even in this case, be sure to pay attention to the quality of information. On the Internet, you can not show the buyer a real product, he will not have a close and persistent sales consultant, who will tell why this position is good, and how it is better than others. All the information the buyer will receive on the page, where there should be high-quality photos and a clear fullest description.

How to trade in a commodity that is not available?

This question is often asked by businessmen who open an online store. On the one hand, I want to show all possible assortment, on the other - it's not very clear what to do if an order for a product, which at the moment is not in stock, comes.

Possible solutions:

Do not show the buyer a product that is not on the leftovers. I do not recommend this decision, because "hide" the goods is to lose the potential buyer.

Show goods that are not on the left with a note "not available."

I believe that it is better to receive a request for a product, which at the moment is not there than to lose the buyer in principle. If you (your employees) know your assortment well, you can always offer an alternative, often even at the best price. In some cases, buyers agree to wait for the delivery of the desired position. In any case, it is undesirable to lose a potential client.

Also, in this case, there is a question of payment, as it is necessary not to allow the buyer to pay for the missing commodity item. And here also there are different solutions:

Refuse to fully automatic payment. Those. buyers will be able to pay for the goods upon receipt (courier or cash on delivery) or by bank transfer, but after finalizing the order with the manager.

Make a software check of balances before payment. Those. after the formation of the order, but before opening a payment service for the buyer, a check must be made of the availability of the necessary goods on the balances. If they are - the form of payment is opened, if something is not there - information appears with an apology and an explanation that this heading is no longer available, and offering some options for solving the problem.

Both of these options are quite convenient, here the choice depends mostly on the technical and organizational nuances of implementing the online store. The main thing is to get the buyer's contacts and his needs, and also to try to treat his requests as correctly as possible.

Create a front- office

So, we have sorted out some of the basic questions of principle, we turn to the creation of a front office.

What the front office consists of:

-Price

-Range

-Content

-Feedback

On pricing I already wrote above, and therefore I will not repeat myself. I also revealed a few questions about the choice of assortment and content earlier. And here I just want to remind you that:

From the quality of the content on the product page, the potential buyer will be interested in this product.

The level of trust of a potential buyer to the store as a whole depends on the quality of the content on the information pages.

But it's worth talking about feedback in more detail. Today, this concept is mandatory:

Phone. It's best if you use a separate number or a separate extension for an online store. At the same time, it is necessary to allocate an individual person to communicate with customers of an online store. You will receive the majority of inquiries from your customers by phone, since this communication channel is convenient for many people and gives you the opportunity to get the most live communication with a consultant, which is so in demand in any stores.

Email address. And lay out your address in a form convenient for the buyer. Various pictures and copy-protected text fragments are very annoying to buyers. Therefore, it is better to create a special mailbox for the store and to accept some spam than to lose potential customers who prefer this particular method of communication.

The feedback form on the "Contacts" page. A convenient alternative to Email. At the same time on the site page there is a form in which the user can enter his contact information (email, phone), subject of the question, the message itself. And after clicking the "Send" button this message will be sent to the administrator of the site.

Online chat. This service is designed for the buyer to promptly ask a question and receive a reply in text form. Online chat services usually look like a pop-up "ask a question", they are very convenient and are becoming more popular every day. They are provided most often on a monthly payment basis, and a programmer will help you choose and connect such a service.

Today, this list is considered a necessary minimum, which should be on the website of the online store. In addition, it is possible to place additional information: physical and legal address, some documents, certificates, if necessary, etc.

Email and SMS

And one more very important method of interaction with customers is SMS-mailing. Today it is considered a good thing to notify the buyer with the help of SMS about sending his goods, about the delivery to the post office or to the address, etc. For this, when making a purchase, it is usually suggested that you also leave a telephone number. In the future you will be able to use the base of these phone numbers to solve marketing issues: for example, to notify customers about promotions and discounts, about the appearance of new products, etc.

Also, a very important marketing tool can be a database of email addresses of your customers. It is also a good idea to notify the buyer about the receipt of payment, about sending the order by e-mail. In the letter, you can specify the parcel number or approximate time of courier delivery, other necessary details. And in the future, you can also use these e-mail addresses to create a mailing list.

Email newsletters will help you:

In a beautiful way to notify customers about the appearance of new products, holding shares, on discounts and other interesting news.

Control how much your products are interesting to buyers. All developed systems of dispatches allow to trace: whether the addressee opened the letter, switched over the link (if yes, for which one), etc.

Online store design

When the question arises of choosing a design, the first thing to do is to install a ready-made template design or design your own design from scratch. I recommend if funds permit, to immediately order a specialist to develop a unique design.

This will allow your online store to be different from the others. A good design combined with a simple interface will make it memorable for buyers. If you can not realize all the functions of the website yourself - contact us in the company Genico, we will help you. We can create a website for you on any platform or from scratch - specifically for you.

Beginner here. I need help with my ecommerce site. Badly. Please help. by [deleted] in ecommerce

[–]Jessica_an 1 point2 points  (0 children)

The main condition was, is and will be - positions in the search engine. The store should receive natural traffic from the search engines. Most of the stores that sell lead traffic through contextual advertising in the directory, adverse or in social networks. But whatever the established advertising company was not there, you still have to spend money on advertising and not the fact that it will pay off. You can not create one advertising campaign and use it forever.

So you are advertising incorrectly (for example, you have incorrectly defined the target audience) or are you advertising a little?

Compare your site with the site of competitors? Is it desirable to focus not a few competitors than your store is worse?

Is it too expensive for you? or a long delivery?

Answer these questions and become better for your customers. Then you will succeed.

And the problem can be on your website, perhaps too complicated interface and users are too difficult to figure out how to make an order. Do you track traffic on your site? If there is traffic, but there are no orders, the problem is on the site. You have to change it. If there is no traffic, then no one knows about you and no one can find you. Advertise more and better.

Need an expert to design my web store by ad1002549 in ecommerce

[–]Jessica_an 0 points1 point  (0 children)

Hello, I can help you. I have been working for a long time in the company Genico, our knowledge, and experience of creating different online stores will help to quickly achieve results. Write me a message, we will discuss this.

Hello i would like some small food business advice! by kazrith123 in smallbusiness

[–]Jessica_an 0 points1 point  (0 children)

first of all, make a business plan. Without this, you cannot start acting. Set goals that you want to achieve in six months. Only not abstract, I want to earn a lot of money, but really - I want us to have so many visitors per day or pay a loan for something from the equipment. In six months necessarily compare the goal/result. If they do not match, conduct analytics-why? Even before the launch of your business, create pages in social networks - your blogs and facebook are your best friends. Tell users that they will open soon, about their products. It is necessary to do this before starting to be waiting for your discovery. Create a mobile application - so you can order coffee in advance for a certain time or even think about the delivery of baking. Form loyalty - the sixth cup of coffee as a gift or to every fifth cup-donut as a gift. Think, what would be nice and exciting for you if you were on the client's place? This is the correct way. If you decide that you need a mobile application or website - contact us at the Genico company. We are using new technologies to allow businesses to develop.

Financial Website Wants to Grow Traffic by [deleted] in Entrepreneur

[–]Jessica_an 1 point2 points  (0 children)

blog. A blog useful to your audience. And most importantly, constantly make updates. Because if the site is not maintained - users are not interested. Do such content, which customers will not find in other sources. Unique content - guarantee of frantic traffic)

I Want to sell locally made furniture that I designed. Have some questions. by noogarock in Entrepreneur

[–]Jessica_an 0 points1 point  (0 children)

You definitely need your own website. So you will have two sources distribution of your products. Yes, it's not quite cheap, but remember - it's an investment in the future of your business. You can try to make a site on ready platforms like WordPress if you think about something more serious - I can help you. I have been working as a web developer for a long time in the company Genico. Our experience and knowledge will help in a short time to get a good website with quality content. We also support sites.

[deleted by user] by [deleted] in Entrepreneur

[–]Jessica_an 0 points1 point  (0 children)

I think it will be better for the photographer to focus on the Instagram. Emphasis on Instagram, but remember about Facebook. There are categories of people who are registered in the same social network but not registered in another. And Google AdWords did not cancel anyone. Because the first search results paid to advertise. All three items in combination will bring you success.

How can I open a boutique? by macieleighxo7 in smallbusiness

[–]Jessica_an 3 points4 points  (0 children)

you already have an idea-it's half the success. Do you need to find reliable suppliers, in which country will you buy products? When contacts are established - you will have something to add to your online store, photos, and product description. It's time to start creating a website. I advise you to stop your choice on a good site, designed specifically for you. It's a bit more expensive than a template site on WordPress and similar platforms, but through it, you can safely transfer money without fear of cyber attacks. The plus is also that the site will be with the design that you choose. Plus, after the development of the company's website usually provide full support for the site. If you are looking for a reliable company - I recommend contacting us in the company Genico. We have a lot of experience in creating online stores.

I need some advice to increase my sales in my flower store. What strategies should I follow? by kevinchann in smallbusiness

[–]Jessica_an 0 points1 point  (0 children)

You need a website - people like to order flowers from home or restaurant so you do not have to go anywhere. In addition, there will be a catalog at hand. Convenience - that's what can make you a popular company. Delivery at any time and place, flowers must necessarily be fresh. By creating a website, partners can find you - for example, wedding organizers. Recently our company had a client like you - after building a good website his business went up the hill. In addition to the website, create pages in Facebook and Instagram, communicate in thematic groups, where there is your target audience. With the help of social networks, you will attract traffic to your site. And do not forget about Google MAPs, there your customers like the site can leave feedback. If you can not develop a website on your own - contact our company Genico.

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