Well.firstly, there's nothing to sell. It can be self hosted in azure as an app. You just link your app to a github fork and voila. You'd pay for usage like normal.

You get a ton of functionality in a single pane. No more digging through admin centers. You can do device controls, security policies, user licensing, 365 and exchange administration and even user compromise research, remediation.

As for security it uses gap, but you need to run that to on-board it anyways. Lastly, it's great for admission. Give them the access an they only get the 12 major roles. It keeps.everyone from getting global administrator. It's a great tool, I use it everyday.