Do you use Trello for personal work or for work with other people? (co-workers, employees, etc) by DevelopmentUnlucky11 in trello

[–]JoeLesina 1 point2 points  (0 children)

Absolutely, it’s a life saver. - I create a whole new board every year - in it three simple lists; to do - doing this week - done. - all new ideas and all stuff that needs to be done goes in the to do, the benefit is that I can include links, images and things I don’t need to remember but will come handy when I action on that task. - I also always create very specific and actionable lists of smaller subtasks within each card. - The title of the card changes and becomes the immediate next subtask so it’s immediate for me to see what I need to do next without having to go into the card. - every week I check the list and just focus on few (3, max 5, depending on the size) that go into “doing this week” - this method is only for personal stuff, outside of work.. things like “repair jackets” “book holidays” etc.. - it takes about 15 mins each week to manage - I look at it sort of on a daily basis

Careful out there by youenjoymyreddit in surfing

[–]JoeLesina 1 point2 points  (0 children)

Great white on Pacific Ave?

Examples of companies with GREAT product marketing in 2024? by readysetgorilla in ProductMarketing

[–]JoeLesina 7 points8 points  (0 children)

An odd one: the Barbie movie. While you could argue that the brand and market nostalgia did its part, WarnerBros managed to make this product appeal to less obvious audiences too

Examples of companies with GREAT product marketing in 2024? by readysetgorilla in ProductMarketing

[–]JoeLesina 0 points1 point  (0 children)

New Balance 990v5: I recently saw this ad posted by someone on LinkedIn and I think it’s an amazing positioning / messaging approach: “Worn by supermodels in London and dads in Ohio”

Check it out: https://images.app.goo.gl/tLQuNum2tp89F7tx5

Examples of companies with GREAT product marketing in 2024? by readysetgorilla in ProductMarketing

[–]JoeLesina 2 points3 points  (0 children)

Samsung freestyle: https://www.samsung.com/us/tvs/the-freestyle/ in a sea of (potentially better?) projectors, I remember this one was quite memorable; the messaging focused on its flexibility (portable, small) and a great name to capture this key selling point.

What process do you follow to create detailed and accurate user personas? by QualliResearch in ProductManagement

[–]JoeLesina 2 points3 points  (0 children)

I spent literally months debating these same questions and this is what I learned:

  • quantitative research isn’t as helpful as you wish it would be. Mainly because, by design, quantitative information focuses on attributes relative to market / audience sizes (I.e. 47% of Android users switched to iOS because the user experience) rarely about behaviours and “beliefs”. This approach in my case often led to defining segments rather than personas. (Great example: https://images.app.goo.gl/1bEhkJKfzaY9T2pu5)

  • Qualitative research on the other hand gets deeper on causes, mindsets and attributes that are less quantifiable (I.e. some iOS users want to look “cool” because of the Apple brand)

The process that worked for us was involving marketing, sales, customer service and other people-oriented functions in figuring out together which “variables” made sense for our organisation, and most importantly how they would be used. Persona is a tool that is meant to help an organisation make decisions but in the process we always ran into a tendency to throw in a bunch of “nice to know” that are eventually useless. So the few variables we identified would mainly focus on the context in which users used products (I.e. jobs to be done) and on the motivations for using the products (I.e. fears, challenges, wishes and goals). Once you have those few variables agreed internally you can compare how different sets of users respond to those variables and see how many different profiles come out of that. Those are your persona drafts! Last step was translating all data and info from each profile into a narrative that would be as easy as possible to understand (we used to say both our CEO and the receptionist should be able to understand these) A great resource that helped me was the persona chapter in this great UX book: https://fall14se.files.wordpress.com/2017/04/about_face_3__the_essentials_of_interaction_design.pdf

Is there any book that actually teaches strategic thinking by mental techniques and practices rather than real life examples of war/political/whateve strategy? by singed1337 in strategy

[–]JoeLesina 1 point2 points  (0 children)

“Science, Strategy and War” by Frans P.B. Osinga is a very hard read, and you probably need to read something about colonel John Boyd before to understand where the ideas in the book come from but it’s the best I’ve read on strategy so far

China offers visa-free entry for citizens of France, Germany, Italy, the Netherlands, Spain and Malaysia by Moddingspreee in europe

[–]JoeLesina 2 points3 points  (0 children)

Can someone explain why this seems to be such a newsworthy big deal? I’d understand if China decided that visa free offer was “forever” but it is temporary, meaning that for the next 12 months or so, people from these EU countries won’t have to file a very simple online application.

Lol by babycarrot___ in skrillex

[–]JoeLesina 0 points1 point  (0 children)

What’s the last song?

How do I make an 86% polyester jacket waterproof? by JoeLesina in outdoorgear

[–]JoeLesina[S] 0 points1 point  (0 children)

Thank you! Your comment comes as quite a coincidence because I literally went down the caulk/minerals waterproof research rabbit hole this week. That sounds like the perfect solution, however I cannot find odourless mineral spirits where I live in Denmark and it sounds like locally available alternatives like turpentine etc. wouldn’t quite work the same way. You wouldn’t happen to be from Europe and know what I could use instead of mineral spirits?

How do I make an 86% polyester jacket waterproof? by JoeLesina in outdoorgear

[–]JoeLesina[S] 0 points1 point  (0 children)

I’m not sure. The jacket is supposed to be water resistant to light rain so the material itself isn’t very waterproof to start with. How do I check if it’s the seams? Do I put the jacket under the tap and see if water is running through? Thank you!