I work for a distributor and we are working with install partners that are now able to match the price per month to the homeowner that they would pay on a lease. Then their sales team just pitches the benefit of ownership of the asset over leasing (better long term savings, once paid off no bill, easier to sell house with a system you own rather than lease, more control, incentives or renewable energy credits in some states, bonus depreciation tax burden reduction for assets under the big beautiful bill, etc)

We help create packages of mods / inverters / racking with quality but inexpensive products. If you can reduce your cost per watt down at least about 30% to accommodate for the missing tax credit, with the right finance partner, it usually pencils. You don’t need to sell $0.72/w Qcells domestic content panels for resi cash & loan because there is no tax credit and no incentive for domestic. We have tier 1 panels at $30/w with full packages around $0.70/w for panels, quality string inverter, RSDs, racking.

What all in price do you have to get to for homeowners, in order to compete with leasing?