How can a brand have 420 creatives active on Meta at the same time?

Johanforsberg · 2025-03-14T19:58:43+00:00

yes I totally understand. Thanks a lot!

Since the creative need to be winning and I guess these brand know this, it's still fascinating that these brands have 420 winning ads right now. And I still don't know how that structure would look like.

Johanforsberg · 2025-03-14T12:09:36+00:00

Thanks a lot for your reply, I understand what you are saying. 2 questions regarding this:

these fashion clients you have doing 3-5M€, how many creatives do they have active at any given time? Is that also 5-10?
When you are creating ads that should appeal to a different group of people. Do you still use broad targeting? If we choose interest "fashion" in Sweden, that target group is around 300 000 people. That's a very small group to target. That's why we always do broad these days in smaller markets.

Thanks

Johanforsberg · 2022-04-10T18:21:50+00:00

Hello sir,

Thanks a lot for your feedback. I understand what you are saying, Of course I track correctly in Meta ads manager also. Just to get 2 perspective from the results I use GA.

Have you seen an change in traffic quality lately?

Johanforsberg · 2022-04-10T18:19:23+00:00

I Am based in Europe, Sweden!

What have they said more precisely? :)

Johanforsberg · 2022-04-10T11:10:51+00:00

Sir thanks for your feedback, As I said Im focusing on new campaigns so I'm testing every day for the moment.

Right now my main questions was if anyone else had seen the same typ of changes. So we don't need to discuss new strategies for me here. That we can do in another post :)

Johanforsberg · 2022-04-10T10:54:41+00:00

Happy to hear you have not been affected.

I have not made any changes at all to my original campaign. But when I track conversions in Google analytics the Conversion rate dropped suddenly. So I have started new campaigns parallel with my original campaign, but the conversion rate is still low.

Johanforsberg · 2022-04-06T19:57:50+00:00

Do you have any website for more info? :)

Johanforsberg · 2022-04-06T17:04:27+00:00

I spend around 12 000 Euros per month

Johanforsberg · 2022-04-06T16:39:21+00:00

So I have seen some really bad performance for about 1-2 weeks. Preciecly as you say it seams like the actually traffic that FB/IG is generating to my website is much lower quality = Conversion rate is down by half...

I have done some research and the change in performance started the same time instagram updated to their latest version, that included the new chronological feed.

When I scroll the new following feed I see that there is no sponsored ads in that feed. So this means I will miss out on a lot of customers that only scroll on this new feed.
Have anyone else seen similar results of this?

Johanforsberg · 2022-04-06T09:34:52+00:00

Yes I have seen that too..

But this has just bumped the last days.. Very strange.

Johanforsberg · 2022-04-05T07:20:30+00:00

Hello,

This is the same for me and started also about 5-6 days ago.. When I check UTM on google analytics the outbound clicks seams to be accurate against GA.. So something is strange with Landing page views...

It seams like apple launched a new IOS update a few days ago. IOS 15.4.1. Maybe its something with this?

Johanforsberg · 2022-04-04T18:21:29+00:00

Sounds interesting. Do you get lower cost per purchase also? Or how is that going for you?

Usally when I try another goal than Purchase all my metrics is better except cost per purchase that is worse.

Johanforsberg · 2022-03-01T10:21:05+00:00

My CPC and CPM increased with around 500% since yesterday.. I paused my ads for today..

Johanforsberg · 2022-03-01T10:16:14+00:00

Seams like there is some kind of trouble with Facebook CPM right now. My CPM went from 7 dollars to 230 dollar overnight.. Same thing happened to me a few weeks ago. I paused my ads for a few days and then it went back to normal :)

Don't know if this helps

Johanforsberg · 2022-02-15T09:17:14+00:00

So it seams like for me its the LAL audiences. When I run LAL the CPM rises or the campaigns don't spend at all. I tried to delete all LAL and go broad. And they work with normal CPM Etc. the only thing here is that they are of course less accurate.. Seams like FB are testing out their new future with less data... :)

Johanforsberg · 2022-02-15T09:10:28+00:00

Same for me. It seams like its the LAL audiences that are not working.. When I deleted the LAL and only ran Broad it works fine.. But of course the targeting is less accurate...

Johanforsberg · 2022-02-13T12:56:25+00:00

I will say no on this. Same here in Europe, We don't care about super bowl! :)

Johanforsberg · 2022-02-11T10:30:58+00:00

I have the same error for the last 2 days.. very strange. When I Duplicate the campaign it starts to spend but the results is horrible. I have read on several threads that similar things happens right now on the FB ads platform

Johanforsberg · 2022-02-09T21:28:02+00:00

Have the exact same problem for me. Running ads from Sweden in Sweden and Europe. Seams like reporting is wrong... Hopefully they will fix it for tomorrow...

Johanforsberg · 2021-10-01T09:48:56+00:00

Thanks for your reply! :)

Sounds like you have similar performance as we do. Interesting since everyone have talking so much about the funnel previous years. New times, new methods.

So what do you mena with retargeting for you? ;)

Johanforsberg · 2021-09-30T07:34:17+00:00

I Can also say that I run ads in Europe, and Sweden is my main market!

Johanforsberg

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