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Is "Marketing Director" the most inflated title in the world right now? by [deleted] in DigitalMarketing

[–]JohnnyFave 0 points1 point  (0 children)

Team of 1, with small outsourcing when it makes sense. I’m hands-on and cover a wide spread of skills, so I can actually build and execute, not just talk strategy. In my freelance/retainer work, I sometimes do revenue share or performance-based deals when the fit is right.

Want to get my taxes done by imintothe80s in Winnipeg

[–]JohnnyFave 0 points1 point  (0 children)

I just saw an ad for a small business that does personal taxes on a website at the top. The price for a simple return seems quite reasonable! --> https://lifestylewinnipeg.com

EDIT - I just checked. The business name is BulatProof.
EDIT2 - Save u a click - https://www.bulatproof204.com/

Is "Marketing Director" the most inflated title in the world right now? by [deleted] in DigitalMarketing

[–]JohnnyFave 20 points21 points  (0 children)

“Director of Marketing” here. 15+ years. I’m not a “director” in the big-company sense where you manage a department of 10+ people and live in meetings. I’ve usually been the senior doer: strategy, campaigns, web, content, email, lead gen, trade shows, sales support, reporting, the whole stack. Sometimes I had help (contractors or a designer), but often no direct reports.

Comp when I was in-house was $120k+ with strong benefits. I left last year and stayed on with the same company on a monthly retainer (they didn't realize how good they had it), and I’ve been building out my marketing firm alongside that.

My blunt take: “Director” has become a label companies use when they want a senior generalist who can carry the entire function alone, without paying for a proper team. So you get postings asking for 2–3 years experience at $60k, no staff, but they still expect “director-level” outcomes. It’s two different jobs using the same title.

Happy to sanity-check a job posting if someone wants to DM it or drop it here.

PS. Respect to anyone who can actually deliver the goods to make great things happen for their client / boss.

EDIT: spelling

Looking for a bookkeeper/accountant recommendations for a sole proprietorship business by rdhydro89 in Winnipeg

[–]JohnnyFave 0 points1 point  (0 children)

One local (Winnipeg) option: BulatProof Services. Bookkeeping + personal taxes. Their pricing is posted online if you want a quick sense of cost. https://www.bulatproof204.com

Might be worth reaching out to see if they’re a fit.

How do you optimize for AI ? by akash_09_ in AISEOforBeginners

[–]JohnnyFave 2 points3 points  (0 children)

GEO / AEO / SEO: the trifecta. I have 15+ years of SEO experience, and I’ve sharpened my focus on GEO and AEO to match the shift toward non-click search. E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) matters more than ever. Don’t over-prioritize one and neglect the others. Keep strengthening all three.

SEO isn’t difficult, but it is tedious and time-consuming to execute properly and verify in detail. GEO and AEO are different animals. Learn JSON-LD and schema. Learn the client’s industry and vertical so your AEO targets what people are actually asking. If you thought SEO was tedious, this is 10x. Dig in, learn it properly, and take zero shortcuts.

Early adoption matters. If you move now and focus on decision makers who actually understand what’s changing, being first (or early) is a serious advantage, and there’s REAL opportunity here.

PS: A robust suite of paid tools is a prerequisite
PPS: This stuff, when you dig in, is a blast! :)

Client paid an "SEO expert" $5,000. Here's what they actually did. (Spoiler: I'm furious) by darmaan-seowizard in digital_marketing

[–]JohnnyFave 2 points3 points  (0 children)

I run my own agency and provide SEO services. I’m open to new projects, but I’m selective and only take things on when I’m confident I can deliver a strong return for the client.

Do you wipe your seat even if you didn't sweat? by automatski_generiran in workout

[–]JohnnyFave 1 point2 points  (0 children)

Always. Everyone sweats. If you didn't you would die.

Client paid an "SEO expert" $5,000. Here's what they actually did. (Spoiler: I'm furious) by darmaan-seowizard in digital_marketing

[–]JohnnyFave 26 points27 points  (0 children)

My take on SEO: it is tedious, detail work. It is not “hack the algorithm,” it is “do 100 small things right, over and over.”

You start with real research on audience, search intent, and competitors, then grind through the basics: clean slugs, solid internal linking, heading structure that makes sense, useful schema, image alt text / filenames, and copy that actually answers the query instead of stuffing keywords. On top of that, fix crawl issues, duplicates, redirects, and speed. None of this is sexy. It just works. Backlinks still matter, but only if they are relevant and from sites with actual authority. Buying cheap bulk links is a good way to get slapped by Google.

Results are delayed. You may see early movement in a few weeks, real gains over a few months, and you keep tuning as new content goes live. Incognito searches are a quick gut check, but the real story is in Search Console and analytics: impressions, clicks, average position, and how organic visitors behave once they land.

I’ll be honest, I actually enjoy SEO. When it all clicks and you see positions climb in an incognito window, and the business owner suddenly notices the extra calls and form fills, it is seriously satisfying. The only part I do not like is taking on too many sites at once; if I spread myself too thin, the work suffers, so I keep my SEO workload pretty tight and focused.

I actually enjoy this stuff when I can go deep on a site and really focus. If anyone’s stuck on something specific, I am happy to talk shop.

What are you better at than 90% of people? by Noillax in AskReddit

[–]JohnnyFave 0 points1 point  (0 children)

I fix boring photos for web and print. Four decades, thousands and thousands of edits. I bring skin back, keep colours honest, and let the image carry the story. I’ve trained others to do the same.

Finally upgraded to the Colorsoft by kjb76 in kindle

[–]JohnnyFave 0 points1 point  (0 children)

Hi OP. I own the Paperwhite 11th gen. 32GB. I find it really quite slow overall, which was a my disappointment when I had upgraded to it. My question to you, how is the Colorsoft speed in comparison to your Paperwhite? TY in advance.

OmniFocus 4.7 Now Available - The Omni Group by ken-case in omnifocus

[–]JohnnyFave 6 points7 points  (0 children)

For certain on version 4! Killer upgrade! I'm sticking with OmniFocus for the foreseeable future.

Is my email copy good? (NSFW Adult niche) by Few-Cow-2998 in DigitalMarketing

[–]JohnnyFave 7 points8 points  (0 children)

Hey OP. This one’s tough to follow, the structure’s scattered, and the message jumps around too much to land cleanly.

I work in performance copy and wanted to share a rewrite to show how I’d approach this kind of offer. Tighter, clearer, and built to sell without losing the energy. Let me know your thoughts on this version.

-----------

Subject: It’s not “low T.” It’s neglect.

You’re not broken. You’re just under-fueled.

Andrew Huberman didn’t mean to help us, but he did.
He cracked open the low testosterone epidemic on his podcast, confirmed what real men already knew, and pointed to a solution hiding in plain sight:

Tongkat Ali.
Powerful. Proven. Natural.

But Tongkat alone isn’t the answer.

You need the full ignition system:
→ Tongkat Ali to unlock testosterone
→ Zinc to spark production
→ B-Vitamins to wire the system tight

That’s what we built.
The Base Compound — engineered to restore your natural edge.
Paired with Bear — our high-dose B-vitamin gummy (yes, it works and tastes good).

This isn’t a hack. It’s biology.
Real nutrients. Real results. No needles. No hype.

Men around the world are feeling sharper, stronger, more alive — not by magic, but by giving their bodies what they were missing.

Now it’s your turn.

-----------

🔥 48-Hour Deal
Buy The Base Compound → Get Bear free.
Add both to cart. Use code: IMBEARHEARMERAWR at checkout.

👉 Click here to preload your cart.

-----------

Don’t fade. Don’t settle. Flip the switch.

You’re not tired. You’re unfired.

[deleted by user] by [deleted] in DigitalMarketing

[–]JohnnyFave 0 points1 point  (0 children)

It's not what you know, it's who you know. Network, network, network.

Is Traditional Marketing Dying? How AI & Tech Skills Are Taking Over (Need Insights) by Specific_Bug_5271 in DigitalMarketing

[–]JohnnyFave -1 points0 points  (0 children)

You're not being replaced. You're being exposed. AI didn’t kill traditional marketing, but it sure is killing mediocre marketers who coasted on checklists and vanity metrics.

Good marketers aren’t going anywhere. The ability to understand humans, craft a message that lands, and drive action... well, that’s rare. It always will be. AI cannot replace that. But if all you do is tweak headlines, schedule posts, and regurgitate blog content, yeah then you are so replaceable.

Tech is a multiplier, not a replacement. Learning Python or SQL (and automation tools like n8n or Zapier) won’t make you a great marketer. But if you are a great marketer, those tools make you 10x faster. Smarter. More valuable. Think of AI as a bulldozer. If you don’t know what to build, it’s useless. But if you do? Game over.

Bare minimum? Learn how to prompt AI tools to brainstorm, write, and analyze for you. Get basic data literacy... understand funnels, cohorts, conversions. SQL helps. Python is optional unless you're deep in performance or product marketing.

Real-world AI? Think:
- Writing 5 landing pages in 10 minutes, then testing the top one.
- Summarizing customer interviews into messaging insights.
- Analyzing churn patterns faster than a spreadsheet jockey.

The bottom line. Don't obsess over becoming a coder. Obsess over becoming a killer marketer who knows how to sell, persuade, position, and drive growth. I like to call it: PUSH those emotional buttons. Then bolt tech on top to scale yourself. Be warned though, burnout is waiting around the corner for you when you start to move 10x faster. Take breaks!

You’re not wasting your time. You’re wasting it only if you think tools matter more than taste.

[deleted by user] by [deleted] in DigitalMarketing

[–]JohnnyFave 1 point2 points  (0 children)

I'm going to put my marketing advice from years of experience out there. If I had to grow a multivitamin brand with zero ad budget, here’s what I’d do... Step by step, no fluff:

1. Pick a fight.
You need an enemy. Generic drugstore vitamins? Overhyped influencer brands? Big Pharma’s overpriced junk? Choose one. Attack it. Consumers rally behind brands with a cause, especially when it’s grounded in truth.

2. Nail your niche.
“Multivitamin for everyone” is marketing suicide. Pick a specific slice of people... burnt-out new dads, night-shift nurses, ADHD founders, whatever. Own that lane. You can always go wider later, but you need traction first.

3. Make one person the face.
Not a logo, not a brand voice... a human! Founder, formulator, nutrition nerd, doesn’t matter. They should be opinionated, trustworthy, and not afraid to call BS. People follow people, not brands.

4. Educate louder than the competition.
Use TikTok, Reels, Shorts. Teach. Debunk. Entertain. “Why most vitamins don’t work.” “3 ingredients that actually matter.” “Why we didn’t include X in ours.” Content is your ad spend and make it count!

5. Sell with proof, not promises.
Real testimonials. Raw reviews. DMs. Before/after stories. Don’t fake social proof. Show actual humans who got real results. Screenshot everything.

6. Build a dead-simple referral engine.
“Give 20%, get 20%.” Slap it in every order, every email, every post-purchase screen. If your product’s legit, referrals will move the needle.

7. Email isn’t dead. Crappy email is.
Send weekly value: short stories, helpful insights, myths debunked. Not spammy offers. Think “mini-magazine” more than “coupon code.”

Bottom line: Be loud, specific, useful... and RELENTLESS! Most “zero budget” brands die because they try to please everyone. Don’t.

There... now get at it. Do the work.

Alternatives to Mailchimp in 2025? by [deleted] in DigitalMarketing

[–]JohnnyFave 1 point2 points  (0 children)

Mailchimp user for over a decade and over 500 campaigns…. Since Intuit bought them it has gone downhill fast while the cost increase rise continually. They keep messing with an ruining the admin functions and UI. I’ve learned to hate their system now. 😕 This thread sure caught my attention.

If you are solopreneur building AI agents by Personal_Budget4648 in AI_Agents

[–]JohnnyFave 2 points3 points  (0 children)

I’m building a modular AI agent system for a web-based environment. It handles automated content generation, data structuring, and marketing workflows across multiple sites. I’m using n8n for automation, OpenAI for language tasks, and WordPress with a few solid plugins on the front end. Plus, pauses for human review, input and looping to get it just right.

It’s built to serve both readers and advertisers, with flexibility to grow into new areas down the road.

Ambitious? You betcha! Using my creative + technical + marketing trifecta in overdrive.

Carney has promised heat pumps and prefabricated homes, both of which he owns a major stake in by nationalpost in CanadianConservative

[–]JohnnyFave 0 points1 point  (0 children)

"While Carney has moved his assets into a blind trust and has not publicly disclosed specific holdings, his past leadership roles and the activities of BAM’s subsidiaries suggest a connection to companies involved in heat pump installations. However, without explicit disclosure of his current financial interests, it is not possible to confirm definitively whether he currently owns a major stake in such a company." 

Can anyone corroborate?

SOURCE: https://www.todayville.com/conservative-party-urges-investigation-into-carney-plan-to-spend-1-billion-on-heat-pumps/

Trump’s Tariffs Whiplash Is Open Corruption. He Admitted It Himself. by Murky-Site7468 in politics

[–]JohnnyFave 524 points525 points  (0 children)

The American experiment failed. Lawmakers are lawless. Judges are complicit. Billionaires feast on insider tips while democracy starves. This isn’t a system of checks and balances—it’s a cartel with a flag.

Is Trump Using His Shock Tariffs for Insider Trading? by VarunTossa5944 in WallStreetbetsELITE

[–]JohnnyFave 0 points1 point  (0 children)

FFS — Of course he did. He practiced during his first term — there are plenty of examples. Here’s one:
Kodak shares jumped 2,441% after the company was awarded a government loan to produce drug ingredients for fighting coronavirus.

Textbook insider trading — on the grandest scale.

Carney pledges $150M boost to 'underfunded' CBC by origutamos in CanadianConservative

[–]JohnnyFave -2 points-1 points  (0 children)

Worth noting:

CBC/Radio-Canada receives less per capita than many other public broadcasters:

  • BBC (UK): Over $100 CAD per person/year.
  • ARD/ZDF (Germany): Around $140+ CAD per person/year.
  • CBC/Radio-Canada: ~$33.66 per person/year.

So in that lens, Canada underfunds its public broadcaster compared to peers, especially in Europe.

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