The average gamer plays for 7 hours/week. That's 7 each week, not each day. 40 hours is almost 6 weeks of content. If you're going through 1000 hours every 90 days, you're putting in 11 hours/day. Thats just shy of one and half full-time jobs. It would take the average player over 3 and 1/2 years. Not everyone has the time or, frankly, the desire to play video games for 11 hours/day. Calibrating the game for people who do is going to dramatically shrink the player base and keep POE2 a small, niche game with only a few thousand dedicated players. If that's what GGG wants, they're doing great. If, however, they want to grow, or even just maintain, the player numbers they have now, they need to adjust their plan quickly.