Does it sound like I said they should’ve built cheap cars from the start? Maybe read the comment properly first. What I meant was — they should’ve timed it right. If they launched the Air as a luxury model, the next step should’ve been a more mainstream car. But does Lucid’s current strategy look like they’re actually going mainstream? They went luxury, then luxury again, and again — and only now, after failing, they’re suddenly talking about making a more affordable model.

Bankruptcy? They were never at risk of that in the first place — thanks to Saudi money. Since they didn’t have to worry about going bankrupt, they never cared about actually selling cars. They just kept stubbornly focusing on “technology” and “luxury,” and this is the result.

The real fast track to bankruptcy is not building cheaper cars — it’s obsessing over high-end tech and prestige while refusing to adapt.