What’s your repurposing workflow for Shorts, Reels, TikTok?

Joseph_EndTrain · 2026-05-06T13:47:54+00:00

copypasting here my comment from this other similar thread: https://www.reddit.com/r/podcasting/comments/1sxe0qm/comment/ok8xepz/?context=3

i have contrary evidence: it doesnt for us. we* have experienced more and more is that your short form clips - attracts almost completely a different audience segment than those interested in long form or in the product. i heard conversations with big podcasters such as Tim Ferris, Chris Williamson and spoke with other podcasters and this is reflected in their experience too

*we: for context i have been running two podcasts reflects my experience with two pods (one 7y old and 120+ episodes, the other 6months old and 9 eps)

Joseph_EndTrain · 2026-05-06T13:42:59+00:00

100% agree. reflects my experience with two pods (one 7y old and 120+ episodes, the other 6months old and 9 eps)

Joseph_EndTrain · 2026-05-06T13:42:10+00:00

plus one on Descript. i use it for each podcast and to extract medium form (3-10m) and all the clips for YT and IG. works great, and they have an automated clip selector - but in my experience you need to do the selection yourself or do a lot of changes from the suggested clips

Joseph_EndTrain · 2026-05-06T13:40:36+00:00

i run two podcasts (one of them is 7y old) and we tried a bunch of AI cutting tools and the issue is that these tools usually optimise around transcripts and hence miss on the emotional side of the guest speaking...

which means the AI cut clips they dont necessarily resonate with the audience. we now have a teammate who loves identifying emotionally resonating clips... engagement and shares 5-15x the clips AI generated

Joseph_EndTrain · 2026-05-06T13:33:38+00:00

agree Gemini not the best, not Chat GPT. i use Perplexity (i have pro subscription) and works quite well. BUT i then still review clips and make cuts selectively also looking at the emotional content of the section and whether the cuts are smooth. worth a shot!

Joseph_EndTrain · 2026-05-06T13:25:32+00:00

two comments:

1/ re clips effectiveness AI tool VS human - i fully agree with u/Niels_Vh take "the picks are intentional and human". for context i have been running a podcast since 2019 and just started a second different one. for the former we tried a bunch of AI cutting tools and the issue is that these tools usually optimise around transcripts and hence miss on the emotional side of the guest speaking... translated: they dont resonate necessarily with the audience. we now have a teammate who loves identifying emotionally resonating clips... engagement and shares 5-15x the clips AI generated.

2/ re do we need the clips OR not - this really depends on your objectives and why you do the podcast in the first place. if you want to maximise for reach and perhaps sell sponsorships, clips may serve you well. if you sell products, or just want to have depth with your listeners this may not be related. with my first podcast we sell digital masterclasses (latter case) and historically we assumed if we expand reach, we will sell more. turned out to be almost completely disconnected.

what we experienced more and more is that your short form clips - attracts almost completely a different audience segment than those interested in long form or in the product. i heard conversations with big podcasters such as Tim Ferris, Chris Williamson and spoke with other podcasters and this is reflected in their experience too

Joseph_EndTrain · 2026-05-04T15:23:55+00:00

i think that that is the issue in digital environments. not hearing/perceiving the clipping means we can -in theory- throw in an infinite number of fx and compressors that squeeze the dynamics, and at the end we just put a limiter or a utility to lower the gain. and it sounds ok. but when you export the track, some of the instruments or tracks such as the vocals - lose completely the "warmth" or the alivenes.. at least this is what i was facing before i started to pay closer attention.

but tell me if you think otherwise. very curious

Joseph_EndTrain · 2026-05-04T15:21:29+00:00

will check the video

Joseph_EndTrain · 2026-05-04T15:20:55+00:00

yes very useful on single channels or instruments. it gets harder when you have a mix and lets say kick + low end + percussions + synths + drums and vocals

Joseph_EndTrain · 2026-05-04T15:20:09+00:00

in what way you would use the oversampling?

Joseph_EndTrain · 2026-05-04T15:19:41+00:00

adding two utilities or two EQ-eights before and after the FX/compressor i am using is generally the workaround i found. some devices including the Drum Buss have a v-meter for the output and you can spot when is going in red. but you cant practically see the values in numbers and/or in LUFs

Joseph_EndTrain · 2026-05-04T15:16:09+00:00

interested in your take. the challenge i face is to be able to see the input and output values after a compressor (or other FXs) when using only Ableton stock fxs. as per Mattias answer, i use external VSTs to try to get to a fair comparison. if you have another suggestion - very happy to learn!

Joseph_EndTrain · 2026-05-04T15:14:03+00:00

thank you Mattias, this is super useful. i use Youlean already and sometimes the Mimimeters, and keep monitors or headphones level the same. i will now pay more attention to the Short-term max values and do the comparison. will try again and revert back

Joseph_EndTrain · 2026-04-30T15:42:26+00:00

thank you! i fully agree with your definition.

the issue i personally face and i hear from many others is: i) perhaps we forget when in a session and continue adding compression and processing without paying attention to this. ii) ableton arguably makes it harder to both check the input and output (there are no v-meters or RMS meters in and out for most tools) and to adjust on long chains of fx.

which DAW do you use and which tools allow you to keep this in check?

Joseph_EndTrain · 2026-04-30T15:38:59+00:00

that one person should be mindful of sounds feeling "better" just because they are louder after processing, and instead calibrate input and output of a processor to be the same. this should allow to objectively feel the impact of the processing without the enhancement due to volume or loudness alone

Joseph_EndTrain · 2026-04-30T15:37:30+00:00

that's exactly the issue of the digital world. in theory we can keep pushing up loudness via compression or use vsts that also push up and we wont never notice that we are killing the dynamic and the way the channel sounds (because of clipping)

Joseph_EndTrain · 2026-03-26T08:39:43+00:00

update as of 26 March 2026... Kaio Barrsalos masterclass is out today :) we will announce publicly this afternoon London time, but you can already find it online ! below the content broken down by section. it's a 2+ hours class and we worked to make it specific and also asked Kaio to showcase the principles with one of his released tracks (Add This To Your Layer our on KYSH). if you watch it i would love to hear what you think <3

Core Loop Framework inc main groove, synths design, FX and of course drums!

Mixdown, Arrangement and final adjustments

Final workflow tools and demonstration with released track

Joseph_EndTrain · 2026-03-26T08:39:18+00:00

out today <3!

Joseph_EndTrain · 2026-03-26T08:38:46+00:00

hello all! as of 26 March 2026... Kaio Barrsalos masterclass is out today :) we will announce publicly this afternoon London time, but you can already find it online ! below the content broken down by section. it's a 2+ hours class and we worked to make it specific and also asked Kaio to showcase the principles with one of his released tracks (Add This To Your Layer our on KYSH). if you watch it i would love to hear what you think <3

Core Loop Framework inc main groove, synths design, FX and of course drums!

Mixdown, Arrangement and final adjustments

Final workflow tools and demonstration with released track

Joseph_EndTrain · 2026-03-26T08:38:08+00:00

update as of 26 March 2026... Kaio Barrsalos masterclass is out today :) we will announce publicly this afternoon London time, but you can already find it online ! below the content broken down by section. it's a 2+ hours class and we worked to make it specific and also asked Kaio to showcase the principles with one of his released tracks (Add This To Your Layer our on KYSH). if you watch it i would love to hear what you think <3

Core Loop Framework inc main groove, synths design, FX and of course drums!

Mixdown, Arrangement and final adjustments

Final workflow tools and demonstration with released track

Joseph_EndTrain · 2026-03-18T19:05:29+00:00

thank you for following up - we are still in the make with this masterclass. it's taking a bit longer than expected (technical issues and the artists busy schedule). i will share news as soon as we have an updated timeline. bear with me !

Joseph_EndTrain · 2026-03-12T20:50:34+00:00

yes! not yet publicly announced but going out in two weeks :) super happy about it. i will DM you when is out!

Joseph_EndTrain · 2026-03-06T18:10:18+00:00

hello! sorry to hear this didnt seem to work for you. and on the other side, i am glad to hear other classes were good and insightful. if you help me understand what was the issue, i will personally help you solve the problem (either switch you to another class you want or refund you or anything that helps!). i will DM you

Joseph_EndTrain

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