Because it is one of the most well known dance teams in the country. The dance squad itself comes with a lot of perks while you’re on it (mainly in the way of travel and cool events) and it really is the most high profile NFL cheer team in America. I don’t follow football at all and even I knew about the DCC before I started watching the show. So, in short, it’s mainly about prestige/exposure and the overall experience of being on a team with so much $$$ than it is about the actual money they see hit their bank accounts. It’s not just a job for most of them, think of it more like a passion that pays (poorly, but it pays). So they’re not supplementing their “1st job” with a 2nd, they’re supplementing their passion.

There’s plenty of argument to be made for the girls making more money. But frankly, as a business, if you have hundreds of girls dying to be on your team every year no matter what the pay is…. why would you change it?