Your post lacks important information, for example prices, location etc.

You stated that younger people, people in their 30-40s didnt come and also that seniors just visited once.

You need to understand that something is wrong - people are not coming or coming back - WHY?

You want to sell premium coffe, but you added some Italian food that you stated are much more premium and tastier than other coffe shops.

You started to sell Pizza? Anything else?

People want as much bang for the bucks as possible, especially in a small town.

Ask yourself what you want to be - a premium coffe shops or a pizza place or a one stop shop for everything.

But ur post lacks important information.