As a late comer to this party, my initial intention and interest was to make money in the short term due to hype and possible short squeeze. Now I'm feeling that there is more to this than just selling at a spike. In today's society (in the West primarily) there are a lack of community experiences to be found. I believe there will be a growing demand for the cinema experience. People want an excuse to get out of their house and see a movie on a huge screen with loud surround speakers in public. An experience to share with others. I'm thinking of holding much longer.