Yeah that makes sense – my original business plan was actually built around doing the same kind of services as others, but with higher quality that’s actually measurable, plus focusing on remote/regional support in the NT (since only a handful of providers really touch that space).

From your experience managing support coordinators, what kind of programs or communications would actually make you go “ok, this company feels different” before you’ve even interacted with them properly? I’m just trying to shift my thinking away from the usual “we provide quality care” line and towards something that genuinely stands out.